Neal Schaffer

5 Important Things Japan Taught the World about Twitter in 2011

It's been several months since the incredible misfortune and tragic events that have struck my beloved 2nd home of Japan. Although you don't...

The 25 Best Social Media Books of 2011

It seems like only yesterday that I was writing my review of the best social media books of 2010, a list that included only...

Facebook Settles with FTC on Privacy Issue: What Does This Bode for Social Media...

Facebook has probably realized what the adage on great power coming with great responsibility really means with what it has gone through over the...

4 Fresh Reasons Why Social Media is the New Farmer’s Market

I had the chance this summer to speak in rural Japan (Kumamoto, Kyushu for those of you who might have been there to see...

4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona

Whether you plan to use LinkedIn as an individual, or to represent a business, you will be interacting with and be seen by others...

Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]

With a lot of fanfare, Google released Google+ just six months ago, and less than one month later, it unofficially became the fastest-growing social...

Is It SEO or Is It Social Media?

There is a popular term in social media circles that "social is the new SEO." The relationship between being active in social media...

The Final Word on Klout?

To be honest with you, in light of all of the recent blog posts and Twitter conversations about the subject, I never intended to...

BrandYourself Brings Personal SEO Benefits to Every Professional

In an online marketing world where SEO is critical, businesses and bloggers pay close attention to optimizing content for SEO and strategically choosing keywords...

Are You Making any of These 6 Blog Content Mistakes?

I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My...

4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your...

Successful social media marketing is about knowing where your customers are and establishing a presence there. It is clear that professionals from all...

The 11 Twitter Tools and Apps I Use Every Day in 2011

The secret to success in utilizing Twitter for social media marketing in 2011 is in taking advantage of all of the 3rd party apps...

Why I am No Longer a LinkedIn LION

Want to buy Facebook fans? Why not buy some Twitter followers to boot? There are companies that you can actually pay money to to...

Why I Deleted Foursquare from My iPhone. Have You?

Everyone has their own objective for using social media, but one thing is clear: if you are a working professional, and especially if you...

Why I Blog, and Why You (and Your Business) Should Too

Wow. It's hard to believe it's been 5 weeks since my last blog post. This is the first time in many months...

5 Questions to Ask BEFORE Hiring a Social Media Consultant

I believe that many businesses in 2011 are as confused as ever about how to maximize their social media presence. There are some...

The 5 Hidden Powers of Business Blogs

Business blogs are becoming an increasingly common way to expand a company's online presence. Six months ago I asked does your business blog?...

Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business

Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at...

3 Winning Examples of B2B Blogs Done Right

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used...

Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!

I often get calls from potential customers looking for the secret ingredient to make them "successful" in social media. I got a call...

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