Nate Vickery

How to Reach Customers Using The Power Of Google Organic Traffic

image source In 2018 more than 51% of overall content consumption was driven by organic search, capturing over 40% of revenue. Still, a Hubspot study claims that 75% of your potential customers will never go past the first page of Google results, so unless your...

How your Online Store’s Design Impacts User Experiences

image source As online shopping is becoming more and more popular, ecommerce brands need to find new ways to maintain a competitive advantage. And, one of the first steps to take is to put your customers’ needs and expectations first. This user-centric approach needs to…

4 Ways Web Design Can Help You Improve Customer Experience

image source The design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and satisfaction. Quite simply, without a responsive, intuitive, and customer-centric design that boasts a customer success...

A Guide to B2C Service Excellence in 2019

image source What would you say makes your business notable enough to stay in the hearts and minds of your customers? Would it be the perfect product or service that you provide? The immaculate website? The curious content you use to educate your audience? The...

Customer Experience Mistakes That Can Ruin Your Business

image source The Customers 2020 Report states that by the year 2020, customer experience will take its rightful place as a key brand differentiator. This comes as no surprise, especially if we take into account the rise in today’s customer-centric culture. Customer experience is a...

Creating Exceptional SaaS Customer Support

image source Statistics show that 96% of customers believe that customer support is a significant brand loyalty factor. Moreover, 70% of them have already chosen a company with spotless customer service. In the competitive SaaS ecosystem, where the number of your competitors is constantly growing,...

Consumer Benefits of Apple Pay and Cash-Free Economy

The mobile payments industry has changed radically over the past few decades. Here is a brief timeline to back me up on that: In 1983, the basis for encryption and cryptocurrencies was set. Bitcoin was invented in 2008. In 2011, we saw the launch of...

4 Ways to Optimize Landing Pages for Increased Customer Experience

In the modern business world, whether you’re running a brick-and-mortar retail store or an online company, customer experience will shape and even define the future of your brand. No matter how flashy your visuals may be or how amazing your products are, if your...

The Importance of Cybersecurity when Dealing with Customers Online

With the continuous rise of data breaches, cybersecurity has become the most significant feature of ecommerce. Unfortunately, most businesses don’t understand that yet. The KMPG report says that 51% of small businesses believe that no one would go after them. That’s exactly what makes them...

How to Measure B2B Customer Satisfaction?

When the topic of customer satisfaction arises, the modern mindset leaps immediately to the traditional retail realm of B2C relationships and starts compiling all the exciting new ways to keep track of, as well as boost their success. Yet, this same mindset is becoming...

Don’t Forget to Give Thanks to your Customers this Holiday Season

Studies show that 80% of your revenue comes from 20% of your existing consumers. In other words, maintaining your loyal customers is the backbone of your business. To prove them how much they mean to you, you should give thanks to your customers all...

The Future of Great Customer Experience Is in Combining the Traditional and the Digital

A great customer experience is a determining factor for customer satisfaction and every businesses success today depends on that satisfaction. Companies are constantly trying to find new ways to improve customer experience in order to retain them, keep them engaged and ensure their loyalty....

6 Tips for Using Customer Service as a Branding Tool

Most businesses would agree that getting a customer to notice you and giving them satisfactory customer service is not the hardest part of doing business. It can be done. On the other hand, getting a customer to keep returning, to become a follower of...

6 Ways You Are Annoying your Customers (and How to Avoid It)

It happens to the best of us – using the wrong model in a commercial, not having an organized helpdesk team, sending too many emails, not offering a living, breathing person for your customers to talk to, writing a cheesy slogan that seemed like...

How to Painlessly Scale your Customer Support

Just as delivering a great and valuable product or service, it is equally important to provide quality customer service as your business continues to grow. Businesses that need to scale their support up are lucky because distributed support teams are the most flexible option....

Tight vs Loose Company Culture – Pros and Cons

Modern workplaces don’t require following strict rules on behavior and formal etiquette towards others. The workplace has become more relaxed over the last couple of decades. During the majority of the 20th century, the companies were much more hierarchically inflexible and very strict. As...

5 Awesome Sales Tips from Industry Professionals

Being a top salesperson is a challenging endeavor in any industry. Lead generation is an ongoing challenge and wherever and whatever you sell, you have to rise up and utilize well-established and proven techniques in order to strike a bargain. Beyond everything else, you...

Top 6 Solutions for Successful Customer Service Management (Plus a Bonus One)

The numbers are very clear – retaining an existing customer is much more important than attracting new ones. For instance, the mere price of retaining an existing customer is five to seven times lower than attracting a new one. A return customer will also...

Self-Service – The Best Way of Dealing with Impatient Customers

Fifteen years ago, customers wanted to be able to resolve their issues over email; then they began to expect a reply within 24 hours. But the days when it was ok to answer an email within 24 hours are long gone, in fact, according...

Beyond Automation: The Downsides of Humanless Customer Service

To say that customer service is important is an understatement. According to Parature’s Global Customer Service Report, 97% of consumers in the world find customer service very, or at least somewhat important in their choice of a brand. What’s more, consumers are willing to...

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