Natalie Petouhoff

New Developments at F8 Means FaceBook Needs GetSatisfaction.com’s Involver Solution

Developers Conference F8 Offers Advancements In Customer Interactions But Also Mean More Focus on Customer Service At F8, Facebook.com ’s developers conference in San Francisco, Mark Zuckerberg, CEO, announced the use of plug-ins designed to embed its social networking service into third-party sites. As the...

What’s The ROI Of Social Media? That’s What EVERYONE WANTS TO KNOW!

So to help with that, and dispel the notion that social media is just a waste of time, I worked on creating a model around the enterprise value of social media. I looked at an area of a company and wanted to see, if...

When a Smart Phone Was Too Smart: Why a Major Telco Bucked the Technology-Buying...

In the 1980s, implementing technology meant simply setting up desktops or installing an internal email program. But with today's intricate systems, merely asking, "What product do we want to buy?" is not enough. Savvy executives are approaching the technology buying decision process quite differently—and...

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