Naras Eechambadi

In Marketing Analytics, Business Needs Drive Technology Adoption

You might think that when a technology is trendy, you would have questions of business ownership. Organizations would buy the technology before knowing what...

Marketing Can Be Accountable and Creative: An Interview With Naras Eechambadi

The old days when businesses took marketing spending on faith are over. But marketing doesn't have to give up its finer side for the...

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