Naras Eechambadi

Media, Publishing and Big Data: Different Starting Points, Similar Destinations

Quaero works with many media and publishing clients. We help them drive traffic and client engagement on their digital properties and, by capturing...

Dashed hopes and expectations – the big no-no in customer experience

A few months ago, I blogged about a nice surprise I encountered while flying coach on US Airways. A flight attendant came to my...

As the Data Race Enters a New Phase, Mobile Operators Need to Adapt Their...

For some time now, the received wisdom in the wireless world has been that as smartphones and other mobile devices proliferate, data consumption will...

When it Comes to Customer Experience, the Little Things are the Big Thing

A keen attention to detail is the hallmark of great service companies. It takes a great deal of effort - having the processes...

Big Data Needs Big Judgment

Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. The Aspen Institute authored a report...

Are Communication Service Providers Really Ready for the Future?

The media world has been and continues to undergo dramatic shifts as content continues to be delivered and consumed in myriad ways. ...

The clock is ticking on net tracking

A few weeks ago, I wrote a blog suggesting that marketers and the DMA get ahead of net tracker legislation, after the FCC had...

Addressable TV advertising starting to go mainstream

Earlier this month, The Wall Street Journal featured an article on addressable TV advertising. This development has been eagerly awaited...

Increasing Marketing Complexity Demands Smart Outsourcing

In an article in the Harvard Business Review a few years ago, Gail McGovern and John Quelch argued that outsourcing marketing can lead to...

Marketers should get ahead of Do-Not-Track

DM News reported recently that marketers opposed a Federal Trade Commission (FTC) proposal to implement an online "Do-Not-Track" option that would allow consumers to...

Maximize Long-Term Customer Value with Customer Marketing

Customer marketing focuses on maximizing long term customer value in order to drive revenue and profit growth. It does this by enhancing the customer...

Customer Engagement: Making It Happen

An excerpt from my guest post on the 1:1 Blog: This summer, our family vacationed in Italy and Austria.  Travel, as am sure you will...

Agile thinking will help marketers be more flexible

In an excellent recent blog entitled Don't fix your marketing processes, David Raab argues for more flexibility in marketing systems rather than improved processes, the...

IBM’s acquisition of Unica will have long-term benefits for clients

IBM purchased Unica Corporation late last week at a very significant premium - more than double Unica's closing price the previous day.  IBM has...

Marketing and Innovation: A Tale of Two Companies

When most people talk about innovation, they are often referring to the development of new or improved products, a la the iPad.   However, innovation...

Does Marketing Measurement Really Matter?

I attended a webinar presented by Professor Paul Farris of The Darden School of Business at the University of Virginia.  He was promoting his updated version of...

Web Analytics is More Than Just a Reporting Tool

Recently I was on a keynote panel at the National Center for Database Marketing (NCDM).  In response to a question from the audience, one...

Customer Service and Marketing

Recently, we had interesting conversation with the senior executive in charge of customer service at a major client of ours.  This client uses our Precision...

Does Brand Marketing still matter?

At a keynote panel at the National Center of Database Marketing (NCDM), I made a comment that customer marketing was eclipsing brand marketing as the...

If the lunatics do run the asylum, how do we control the message?

The great health care debate this past summer could be a preview of what the future of marketing looks like.  How, you ask?  For some...

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