Naras Eechambadi, Ph.D
Dr. Naras Eechambadi is the founder and CEO of Quaero, a world-class data management and analytics platform empowering enterprises to integrate, discover and democratize their customer data. He is a life-long technologist and entrepreneur with over three decades in the software products and services industry. He has been awarded numerous distinctions as both a marketing executive and entrepreneur. Naras is also the author of a critically acclaimed book, High Performance Marketing: Bringing Method to the Madness of Marketing.
The current circumstances pose a challenge to all of us in our personal as well as professional lives. In times like this it helps to...
Quaero works with many media and publishing clients. We help them drive traffic and client engagement on their digital properties and, by capturing...
A few months ago, I blogged about a nice surprise I encountered while flying coach on US Airways. A flight attendant came to my...
For some time now, the received wisdom in the wireless world has been that as smartphones and other mobile devices proliferate, data consumption will...
A keen attention to detail is the hallmark of great service companies. It takes a great deal of effort - having the processes...
Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. The Aspen Institute authored a report...
The media world has been and continues to undergo dramatic shifts as content continues to be delivered and consumed in myriad ways. ...
A few weeks ago, I wrote a blog suggesting that marketers and the DMA get ahead of net tracker legislation, after the FCC had...
Earlier this month, The Wall Street Journal featured an article on addressable TV advertising. This development has been eagerly awaited...
In an article in the Harvard Business Review a few years ago, Gail McGovern and John Quelch argued that outsourcing marketing can lead to...
DM News reported recently that marketers opposed a Federal Trade Commission (FTC) proposal to implement an online "Do-Not-Track" option that would allow consumers to...
Customer marketing focuses on maximizing long term customer value in order to drive revenue and profit growth. It does this by enhancing the customer...
An excerpt from my guest post on the 1:1 Blog: This summer, our family vacationed in Italy and Austria. Travel, as am sure you will...
In an excellent recent blog entitled Don't fix your marketing processes, David Raab argues for more flexibility in marketing systems rather than improved processes, the...
IBM purchased Unica Corporation late last week at a very significant premium - more than double Unica's closing price the previous day. IBM has...
When most people talk about innovation, they are often referring to the development of new or improved products, a la the iPad. However, innovation...
I attended a webinar presented by Professor Paul Farris of The Darden School of Business at the University of Virginia. He was promoting his updated version of...
Recently I was on a keynote panel at the National Center for Database Marketing (NCDM). In response to a question from the audience, one...
Recently, we had interesting conversation with the senior executive in charge of customer service at a major client of ours. This client uses our Precision...
At a keynote panel at the National Center of Database Marketing (NCDM), I made a comment that customer marketing was eclipsing brand marketing as the...