Nada Allouch

It’s Time to Start Designing for the Customer Journey

Today, marketing as a mere promotional channel is not effective. Customers’ expectations are rising by the second. And everyone developed a strong sense of resistance towards promotional content. It’s getting challenging for companies to...

Picking The Perfect Landing Page Colors For Your Niche

“Color is a power which directly influences the soul.” This quote by Wassily Kandinsky speaks volumes about the impact color has on people’s lives. Even the most mundane of decisions, like picking the shirt you are going to wear today, is closely connected with...

How to Attract and Engage Your Audience at the Awareness Stage

According to the Content Marketing Institute, creating engaging content is the second biggest challenge content marketers face - after the challenge of producing enough content. It turns out that creating content that drives traffic and keeps readers hooked might be a bit more complicated...

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