Matthew McEwen

What We Learn From ‘One-Click’ CX & Its Pitfalls

I sat there in my chair chuckling to myself as my 16-year-old daughter sighed, grumbled, and rolled her eyes continually.  She had now been on hold for two whole minutes with the company that she had bought her newest shoes from.  One minute ...

Unicorns, Perfect CX, and Other Mythical Creatures

Throughout the history of the world, humans have created and envisioned many things that don’t exist in the ‘real world’. Often, many people...

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