Mike Spataro
Mike Spataro
Mike is a senior vice president with Visible Technologies, a leading provider of social media listening, measurement and online brand activation. Mike has designed and implemented first and second generation social media strategies and programs for some of Visible Tech's growing roster of global clients, including American Express, FedEx, TD Bank and Kraft Foods.
Social CRM – from Buzzword to Action
Customer segmentation, database management and technology integration were the dominant themes discussed during a recent Visible Webcast on "Social CRM – the Move from...
How Too Much Social Listening Can Make a Company Deaf
I’m here to tell you that corporate social media listening – if not handled correctly – can be detrimental to your brand; an unusual...
Putting Social Media to Work to Improve Advertising
I had the pleasure recently to be part of a panel discussion about social media listening at this year’s Advertising Week conference in Washington...
Social Media’s Move to Enterprise Intelligence
Corporate social media listening is starting to exhibit the characteristics that will eventually lead to enterprise Social Intelligence. That’s just one of the many...
Social Servicing – A First Step to Social CRM
I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought I’d have anything to...
Analyzing Forrester’s Wave(tm) Report on Listening Platforms
I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react to the vendor technology...
How Social Media Helped Me Through the Hawaiian Tsunami Warning
I have been part of the social media generation – professionally and personally – for a number of years, but last week was the...