Matt Harris

Digital Receipts: Good For Business, Better for Consumers

Anyone who has stepped away from their devices long enough to make a purchase at a physical store recently has likely witnessed a growing...

How AI and Machine Learning Can Boost B2B Email Outreach

No one likes to leave money on the table, but many B2B marketers do it again and again with their email messaging. Every time a...

A match made in heaven: Why your subject line deserves an awesome preheader

Before you open an email, you’ll first see the preheader in your inbox. The preheader, also known as preview text, is that short line...

Why brand consistency matters — especially in your email

When we say something is well branded, we’re sometimes hard-pressed to explain what, exactly, that means. I define it as a strong, instantly recognizable...

How to Drive Hyper-Adoption of Your Product

Are you one of over 6 million Slack users? Slack, the business communication and collaboration platform, is one of the biggest startup success stories...

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