Maricel Rivera

Visual Marketing: Tips and Tools for Non-Designers for 2017 and Beyond

A picture paints a thousand words. Vision trumps all other senses. Most website visitors only read about 20% of your web page. A moving picture is worth a million people. You probably already know where this is going. Yes, I’m trying to make a case…

Creating Content for Boring Industries: 7 Tips to Steal

When one speaks of “exciting” industries, three things immediately come to mind: lifestyle, food, and travel. But automation software, tire technology, or cleaning supplies? Yawn, yawn, and yawn. They’re as “boring” as they come, but this doesn’t mean such industries can’t make use of content...

5 Ways to Keep Customers for Life

According to statistics compiled by helpdesk software Help Scout: 70% of buying experiences are based on how the customer feels they’re being treated. In 2011, 70% of Americans said they were willing to spend more with companies providing excellent customer service. The probability of...

Customer Service in Graphic Design: How Design Impacts the Customer’s Experience

Competition among brands is intensifying, and the war is increasingly being fought in a new battleground called “customer experience.” By 2018, Gartner predicts that “more than 50 percent of organizations will implement significant business model changes in their efforts to improve customer experience.” Graphic design...

How to Make Your Customer’s Experience Unique and Personal

There’s strictly nothing “just business” about customer service. Each customer is unique and therefore demands a highly personalized experience. If you want to stand out in a competitive marketplace, align the way you treat your customers according to their personal preferences. Creating personalized customer experiences…

4 Ways to Build Stronger Customer Relationships in the Age of the Customer

It’s the age of the customer. They’re more empowered now more than ever. And they’re developing exacting standards, partly because of the sheer amount of information and choices available to them through the internet and digital technology. They’re quick to change their minds and...

On Brand Recognition, Evian’s Dancing Babies and Standing Out for the Right Reasons

Despite the ever-increasing popularity of online, video and mobile games, one game I notice still being played by some kids is a naming game where they pick a subject – like toothpaste – and take turns naming toothpaste brands. Colgate is normally one of...

Four Ways to Effectively Chase Visitors Away from Your Website

Your website is a marketing tool, not an online brochure. You probably already heard that a countless number of times in the last year or so that you’re ready to throw a rotten banana at the next person who will say it again. But...

Customer Service, Handling Time and BPM Software – How They Work Together

Any businessman worth his salt would tell you that if you want your business to be a success, you should be paying a good amount of attention to customer satisfaction. Customer satisfaction drives customer retention, and customer retention assures you that your business can...

Leveraging Customer Service in Your SEO Efforts

Zappos's recent jab at Kanye West elicited mixed reactions, some calling the move brilliant and humorous, while others saw it as an inefficient use of content. That aside, there's no denying that the online retailer embodies excellent customer service, considering its horde of loyal...

Workflow Management and Customizable BPM Software: Your Solutions to Routine Operations

If you do the same stuff over and over, eat the same food every single day, watch the same stale shows day in and day out, sooner rather than later, you'll be running around screaming bloody murder. Depending on whom you're asking, monotony is a...

Workflow Automation: Setting the Stage for a Winning Strategy

Using paper when digitization can suffice is wastage of resources and an insult to the forests that had been denuded to manufacture those wasted sheets. Creating another entry for a transaction that can't be located for one reason or another is a waste of time...

Is Your Sales Model Too “Risky” for Customers to Trust? Try These Strategies.

Boosting the online credentials of an entity is not easy business. When it comes to content, the web is certainly WIDE, and searching for something as simple as "boosting online sales" or "online sales" can lead to more than three million hits in Google,...

Workflow Management System: 10 Questions to Ask to Find the Perfect Fit

The need for a workflow management system usually kicks in when savvy businessmen and results-driven intellectuals come together, where a production work sequence is evident and improvement is a must. Workflow management systems today have certainly developed through the years, and various applications are...

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