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Mike Lewis

Mike Lewis
Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies. He is currently the vice president of marketing and sales for Awareness Inc., an enterprise social media management platform

Defining and Measuring Influence: Insights from Susan Frech of Smiley360.com

Marketers are increasingly incorporating influencer relations into their marketing mix. To glean insights on how to approach influencers successfully, we spoke to Susan Frech,...

Chatting up Influence with Dave Balter, CEO of BzzAgent

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand...

Understanding and Leveraging External and Internal Influence for Increased Sales

As marketers, our ultimate goal is to influence others – to develop affinity for our products, to act in support of our values, and...

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