Mike Lewis
Mike Lewis
Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies. He is currently the vice president of marketing and sales for Awareness Inc., an enterprise social media management platform
McKinsey Weighs In on the Future of the Social Economy
Despite the popularity of social media with businesses, new research from McKinsey suggests that businesses are leaving value on the table, to the tune...
3 Shocking Social Media Stats That Will Amp Up Your Marketing
We recently uncovered some seriously shocking social media statistics – take this one for instance – it's said that more than 600 million people...
Introduction to Social Marketing Automation [Infographic]
In our newest infographic, we define Social Marketing Automation and provide various use cases for marketers to explore. Marketers can use Social Marketing Automation...
Standing Out on the Social Web
After over one year of writing and editing, and with many bouts of writers' block behind me, my book Stand Out Social Marketing will...
Social Marketing: It’s (Still) All About Your Content
Brands both big and small across the globe are looking for the key to social marketing success. The answer may surprise you: it's STILL...
4 Questions with Paul Marsden, Social Commerce Expert
Many enterprises struggle with the concept of direct sales through social channels. Paul Marsden's upcoming book, The Social Commerce Handbook: 20 Secrets for Turning...
Applying Mind-Blowing Social Media Stats to Marketing Strategy
Social marketing holds a special place in our hearts, both for the way it's changed how organizations do business and for opening up the...
The Collaborative Organization: 7 Questions with Jacob Morgan
Many enterprises are struggling to adapt and evolve with today's changes and culture and technology. Social media consultant Jacob Morgan's new book, The Collaborative...
WWE vs. UFC: Social Lessons from the Winning Sports Brands
Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel...
The Marketing Case for Pinterest and How to Use it Successfully
Pinterest - the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring - grew to...
Social Marketology: 5 Questions with Ric Dragon
One of the main complaints I hear when talking to companies about social marketing is lack of control. They don't feel that their content...
Social Success Stories: 5 Best Practices from the Market Leaders in Sports, Retail and Services
Large brands may have a natural advantage when it comes to social marketing, but a vibrant social community that generates ROI still requires intelligent...
How to Use Memes to Create Social Media Engagement
With the rapid proliferation of social media and social media channels, there's been an equally as rapid growth in the creation of memes. While...
Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube
There is no doubt that the social media landscape is dominated by the Big 3 platforms – Facebook, Twitter, and YouTube. Facebook alone boasts...
5 Killer Strategies for Brands to Engage on Pinterest and LinkedIn
Wondering if LinkedIn or Pinterest are right for your brand? You are not alone – marketers have been focusing their efforts on the...
Moving Beyond the Social Customer into the Era of Customer Engagement
We recently connected with Paul Greenberg, one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). His seminal...
Cutting Through the Noise with Engaging Content
Do you ever feel like your marketing message isn't being heard, particularly on social channels? It's no surprise – one leading source cites an...
Social TV: Social Marketing Practices That Translate Beyond Television
For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty....
Return on Influence: Harnessing The Power of Social Influencers with Mark Schaefer
With social media influencing 90 percent of all purchases, it's a potential gold-mine for marketers. But how can marketers harness the social influence of...
Nathan Gilliatt on the Latest in Social Media Analytics
Did you know that on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are...