Mike Lewis
Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies. He is currently the vice president of marketing and sales for Awareness Inc., an enterprise social media management platform
The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed...
Quick: What's the difference between a company and a brand? A company is a business organization, while a brand is the gut feeling the public...
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about...
Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways...
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of...
For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use...
As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success, we saw an outpouring of...
As the social media landscape has evolved, so too have the tools that exist to help busy marketers manage it. Luma Partners and Buddy...
The latest research by Napkin Labs shows that only 6% of a brand's Facebook fans engage with that brand's page. What can you do...
Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social...
What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about...
Marketers are growing ever more sophisticated, thanks in part to the explosion of publicly available customer and prospect data. The days of sending blanket...
As social marketing champions, we at Awareness eagerly devour new reports on the state of the industry. When influential thinkers Denis Pombriant from Beagle...
Marketing automation, or the field that enables finding prospective buyers and engaging them to become loyal customers, is one area that is yet to...
Few social marketing books are told from the brand's perspective. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand...
In our State of Social Marketing Report 2012, which surveyed over 450 marketers from a wide variety of industries, company sizes and levels of...
Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they...
Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn't exist 12 months ago. An...
We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis....
When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit,...