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Author Archive | Mike Lewis

Marketers Name their Most Admired Brands

Blog post by on December 4, 2012

The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed on brands and campaigns that push the envelope of what is possible to …

Distilling Your Brand in 5 Minutes or Less

Blog post by on November 29, 2012

Quick: What’s the difference between a company and a brand? A company is a business organization, while a brand is the gut feeling the public has when they think of a company or product. Walmart and Target …

Marketing Automation By The Numbers (Infographic)

Blog post by on November 27, 2012

We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research …

A Marketer’s Guide to Social Scoring (Infographic)

Blog post by on November 5, 2012

Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand …

The Age of Social Customer Acquisition Has Arrived

Blog post by on October 24, 2012

As the social media landscape has evolved, so too have the tools that exist to help busy marketers manage it. Luma Partners and Buddy Media, pre-acquisition by Salesforce.com, released a 2012 snapshot of the social media landscape …