Home Authors Posts by Mike Lewis

Mike Lewis

Mike Lewis
Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies. He is currently the vice president of marketing and sales for Awareness Inc., an enterprise social media management platform

Marketers Name their Most Admired Brands

The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed...

Distilling Your Brand in 5 Minutes or Less

Quick: What's the difference between a company and a brand? A company is a business organization, while a brand is the gut feeling the public...

Marketing Automation By The Numbers (Infographic)

We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about...

Engagement Science: Making the Most of Your Social Media Strategy (Infographic)

Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways...

A Marketer’s Guide to Social Scoring (Infographic)

Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of...

How to Effectively Listen on the Social Web [Infographic]

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use...

Where Marketing Automation is Heading: SiriusDecisions Weighs In

As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success, we saw an outpouring of...

The Age of Social Customer Acquisition Has Arrived

As the social media landscape has evolved, so too have the tools that exist to help busy marketers manage it. Luma Partners and Buddy...

Six Keys to Standing Out on the Social Web [Infographic]

The latest research by Napkin Labs shows that only 6% of a brand's Facebook fans engage with that brand's page. What can you do...

Takeaways from Vocus’ SMB social media survey: Success, but room for improvement

Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social...

State of Social Marketing Survey [Infographic]

What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about...

The Future of Marketing Automation: Steven Woods, Eloqua CTO and Co-Founder, Weighs In

Marketers are growing ever more sophisticated, thanks in part to the explosion of publicly available customer and prospect data. The days of sending blanket...

New Research Shows Companies Not Using Social To Reach Full Potential

As social marketing champions, we at Awareness eagerly devour new reports on the state of the industry. When influential thinkers Denis Pombriant from Beagle...

Experts Weigh In: 52 Secrets to Marketing Automation Success

Marketing automation, or the field that enables finding prospective buyers and engaging them to become loyal customers, is one area that is yet to...

The Tasti D-Lite Way: 5 Questions with BJ Emerson

Few social marketing books are told from the brand's perspective. The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand...

On the Horizon for Marketers? Adoption of New Platforms to Help Manage Social Data

In our State of Social Marketing Report 2012, which surveyed over 450 marketers from a wide variety of industries, company sizes and levels of...

A New Social ROI Framework (Infographic)

Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they...

3 Digital Marketing Trends To Watch in 2012 and Beyond

Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn't exist 12 months ago. An...

State of Social Media Marketing: Updated Report on Top Areas For Social Marketing Investment and Greatest Social Marketing Challenges...

We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis....

How to Perform a Social Audit [Infographic]

When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit,...

New Posts