Wolfgang Ulaga, Ph.D.
Arizona State University
Wolfgang Ulaga is AT&T Professor of Services Leadership & Co-Executive Director, Center for Services Leadership at the W.P. Carey School of Business, Arizona State University. His research focuses on how companies create and capture value in business-to-business (B2B) markets and strategically compete through service. He is a frequent keynote speaker, regularly consults with companies, and designs and leads customized executive education program sin diverse industries.