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Seigyoung Auh

Seigyoung Auh, Ph.D.
Arizona State University
Seigyoung Auh is an associate professor of marketing at Thunderbird School of Global Management at Arizona State University. He is also a research faculty at the Center for Services Leadership at Arizona State University. Dr. Auh has a BA in Business Administration from Yonsei University in South Korea and a MBA and Ph.D. from the Ross School of Business at the University of Michigan. His research interests focus on frontline service employee extra role behavior, salesperson customer orientation diversity, sales team learning and conflict, customer participation, service climate, and service

Is Transparency Good for Business?

By Seigyoung Auh, Omar Merlo, and Andreas Eisingerich In 2012, the global fast food chain McDonald’s launched a website in Canada called “Our Food. Your Questions”....

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