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Mike Rowan

Mike Rowan
Mike Rowan is Founder & President of KPItarget, a buyer-centric marketing firm that creates differentiated stories and helps brands increase their touchpoints, interactions and engagement with prospects, enabling them to win more business. A long-time entrepreneur and marketing executive, Mike has owned several companies and founded several startups in the past 20 years, working with clients such as Kellogg’s, Aaron’s Inc., Zep, Costco, Kenmore and DieHard to design, implement, and manage their interactive marketing solutions. Mike holds a Bachelor of Business Management degree in Risk Managem

Put Your Customers at the Heart of Your Data Strategy

Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize...

The Impact of Artificial Intelligence in Advertising

Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be...

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