Michele Eggers

What Makes a Smart Marketer Anyway?

I recently moderated a panel discussion with three stellar marketing practioners – Nauzar Vimadalal, Marketing Operations Manager at Staples, Shannon Balliet, Director of Database Marketing and Customer Data Integration at Carnival Cruise Lines, and Lynn Locke, Director of Database Marketing at Blue Cross and...

Don’t Forget Joe: How Customer-Facing Companies Can Make a Buck in a Down Economy

You got him! Joe applied for your bank's gas rewards credit card and you approved him. Now, how do you keep Joe as a profitable customer? And given the current economic conditions at hand, how do you apply further scrutiny to ensure...

Get to Know Joe: Predictive Analytics Can Create Utopia for Your Most Valuable Customers

Imagine for a moment a world where your customers' experience interacting with your organization is truly exemplary. I mean a world where you really understand your customers: their needs, their cross-channel behaviors, their likes and dislikes. Let me illustrate with two customer experiences: Experience 1:...

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