Michele Eggers

What Makes a Smart Marketer Anyway?

I recently moderated a panel discussion with three stellar marketing practioners – Nauzar Vimadalal, Marketing Operations Manager at Staples, Shannon Balliet, Director of Database...

Don’t Forget Joe: How Customer-Facing Companies Can Make a Buck in a Down Economy

You got him! Joe applied for your bank's gas rewards credit card and you approved him. Now, how do you keep Joe as...

Get to Know Joe: Predictive Analytics Can Create Utopia for Your Most Valuable Customers

Imagine for a moment a world where your customers' experience interacting with your organization is truly exemplary. I mean a world where you really...

New Posts