Lane Michel
Lane Michel
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Lane Michel and Ram Krishnamurthy are a part of the Enterprise Performance Solutions business at Quaero, a marketing and technology services company. Michel is executive vice president and Krishnamurthy is director, both of whom have worked with numerous clients on marketing measurement strategy and implementations.
The Roots of Predictability Are in a New Generation of Marketing Metrics
Two large financial institutions came to us with a very similar problem in measuring marketing. Their marketing organizations were under tremendous pressure to improve...