Michael Barnard

Are you preventing business growth by giving your competitors an opportunity to take your...

Many brands spend the majority of their efforts focusing on trying to acquire new customers. First, let’s remind ourselves of the impact this one...

Customer lifecycle management – why marketing automation platforms only provide part of the solution

In today’s digital world - marketing teams are adopting the shiniest new technologies in expectation they will automatically create the best results. However, no...

Why aren’t my customers coming back? Thinking beyond path to purchase!

Surely every customer has the potential to become a customer for life? It depends on how you found them in the first place. Many...

How to take advantage of the ‘moneymoon’ period to drive customer loyalty

Congratulations, your latest campaign was a success – you’ve attracted new customers. It’s a coup for the business, you receive a pat on the...

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