Michael Lowenstein, PhD CMC
Michael Lowenstein, PhD CMC, specializes in customer and employee experience research/strategy consulting, and brand, customer, and employee commitment and advocacy behavior research, consulting, and training. He has authored seven stakeholder-centric strategy books and 400+ articles, white papers and blogs. In 2018, he was named to CustomerThink's Hall of Fame.
Every now and again, an example of genuine customer-centric culture, strategy and tactical execution pops up. Here is a recent one that caught...
For years, b2b and b2c marketers have relied on attitudinal segmentation research to help them group their current customer base, and potential customers as...
About a decade ago, my consulting colleague Jill Griffin and I identified seven distinct customer life stages for our 2001 book, "Customer WinBack." These...
According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the...
Nearly all companies are concerned about employee turnover; and, with the worldwide economy in recovery, it has become a priority. In some industries –...
As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long...
My colleague Heather Fletcher, who is the Senior Editor of Target Marketing magazine, has been writing a series of articles, addressing the aspects of...
In this time of X Box, Wii, HD, PDAs, iPads and sophisticated cell phones, the Internet is the acknowledged great, central enabler of social...
One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960's, speaking about the future of interactive media,...
First, why are Omni-Channel Marketing and Real-Time Marketing such important relationship, business, and overall value-building concepts in the agenda of each enterprise today? ...
In paraphrasing Lewis Carroll's famous conversation between Alice and the Cheshire Cat in "Alice's Adventures in Wonderland", what I'm principally doing is calling out...
This must, somehow, be the season for looking at the real and granular actionability associated with marketing, brand, experience, and communication performance metrics. ...
Earlier this month, my colleague Colin Shaw wrote an excellent, insightful blog about the actual customer value that is, or isn't, inherent in loyalty...
In the past decade, we've seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined...
Today, we are witnessing customer-driven marketing through empowerment and self-management; and many companies have found themselves in the back-seat of the new customer-supplier relationships....
In my recent blog discussing the importance and leveraging value of trust, between individual stakeholders, between stakeholder groups within organizations, and between enterprises and...
I'm borrowing from that well-known contemporary philosopher, Gordon Gekko, who, if he were thinking in a less cynical and more customer-centric way, might have...
The recently published 2013 Honomichl Top 50 Report, chronicling business performance of major, U.S.-based marketing/advertising/public opinion research firms, shows an overall decline. Taking...
When it comes to written content about the subject of organizational customer-centricity, its culture and marketing applications, I'm an admitted 'active saver' (not a...
First off, let me admit something: in my household, we do our share of direct response shopping, via Internet and...
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