For gadget geeks and futurists, 2013 looks like one heck of a year—the dawn of wearable computers. In fact, between speculation about the Apple iWatch and the Q4...
Last week, SEC filings revealed that Ron Johnson, chief executive officer of JC Penney, saw his 2012 compensation fall 97 percent—from $53.3 million in...
It's difficult enough that companies are losing influence with their digitally-enabled smart customers. Even worse, they're losing their customers' trust. And it's not surprising....
For your customers and prospects, your customer relationship lifecycle is the basis for their experiential "journey" with your brand–from awareness of your company or...
I was reading a LinkedIn discussion started by a medical products company officer looking for advice on starting customer experience improvement. She kicked things...
If your customers say they're satisfied–and you use this as a way to measure business performance–then the more satisfied customers you have, the bigger...
Customer experience is the result of a series of interactions between your company and those you serve. These interactions–the places where your brand interacts...
Customer-centricity is generally agreed to be the conscious decision of a company to (really) focus on the needs and behaviors of its customers. This means...
Smart marketers always put their smart customers front and center. Following are the top customer-centric strategies for doing so that we've highlighted throughout the...
Earlier this year, Los Angeles-based cupcake bakery Sprinkles launched the cupcake ATM in its Beverly Hills location. The cupcake ATM is a 24-hour-a-day, seven-day-a-week...
We all know that smart, digitally empowered consumers research, connect ,and purchase online with laptops, tablets, and smartphones without a second thought. After all,...