Home Authors Posts by Michael Hinshaw

Michael Hinshaw

Michael Hinshaw
Michael Hinshaw is president/CEO of McorpCX, a customer experience company helping companies radically improve business performance by transforming how they interact with their customers. A mentor and teaching fellow at UC Berkeley's Haas School of Business, Hinshaw is also co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them.

The New Language of Brand Experience: Can we (Pillow) Talk?

As the importance and power of brands – and the customer experiences they drive – continues to creep up the scale of corporate awareness...

New Posts