Mitchell Goozé
Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Wow
Sometimes the airlines just blow me away … in a good way. I am in DC, got here last night, went to dinner with...
Clearly it’s a commodity
The ads run by many of the various auto insurers fascinate me. Companies such as Progressive, Geico and 21st Century Insurance, just to name...
Great customer service weekend
Last weekend was a great customer service weekend for me. I not only got great service, I saw a fantastic process in action. We're doing...
Who pays for the waste?
While standing in line to board my flight to Denver yesterday, a very nice woman excused herself from standing in front of me in...
Confusing activity with results
Or output with outcomes are both classic mistakes we see many marketers (and others) make. We have spoken about this mistake in several presentations...
They’re back
After a several year funk, they’re back. They being 3M. Their core business model for decades has famously been to out-innovate their competitors. (The...
Never seen this before
I ran into what appears to be a stunningly good idea over the New Year's weekend. Rocklin Mercedes-Benz has a bistro restaurant on-site at...
Find a need and fill it
That is the ubiquitous advice given to business people and marketers alike since the beginning of … well, marketing. Amazon.com appears to believe they...
The “Best Practices” trap
A well recognized management maxim in today's world is that each business activity should find "best practices" and seek to achieve at least that...
The Sales Prevention Department
Many companies have one or more sales prevention departments. Some people consider the credit department a sales prevention department when they won't issue acceptable...
The recession has returned to normal
The recession which started at the end of 2008 was different from almost all earlier downturns in that consumers at all income levels cut...
“Undesirable” niches can hold gold
After our beloved German Shepherd died we adopted a displaced pit bull from hurricane Katrina. Both breeds are tragically on the verboten list...
It’s about effectiveness
A few days ago I posted about the rise of the 15 second TV commercial. Yesterday Ralph mentioned that his wife (the smart one in the...
Yesterday that was an advantage
As we point out in our book Value Acceleration, what gave you a competitive advantage “yesterday” becomes table stakes tomorrow … if not today....
Pay attention this won’t last long
The AP ran a story last week on the rise of the 15 second TV commercial. AC Nielsen notes the 15 second spot is...
A competitive gap
Back in March I posted about the Postmaster General’s comments that the U.S. Post Office was going to consider everything in an effort to fix...
The resurrection of MySpace?
MySpace announced their awaited refocus yesterday. This refocus: no surprise, is back to their roots of Gen Y music-oriented people. Their new president, Michael Jones,...
The real problem with B2B sales?
I was reading Mark Gibson’s recent blog post, “Quality Trumps Quantity in B2B Marketing Lead Generation.” He cited a Marketing Sherpa study showing the...
A credibility gap
James is out for lunch, so I just answered our phone and was greeted by a meek and mild voice who told me his name...
Do I detect a pattern here?
Last year I posted a story about a You Tube video being used to get an airline’s attention. In that case, United Airlines agreed to...