Mitchell Goozé
Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Focus matters
I have written several posts about the power of focusing your business. Today's example is Valve the online game company. Started in 1996 by...
Sacrificing effectiveness in the name of efficiency
In all downturns companies look for ways to become more efficient. Truth be told, they should always look for ways to become more efficient...
Spending time with customers
Many readers know I am a BIG fan of encouraging CEOs to spend a bunch of their time out with customers. (I recommend 20-25%)....
More waste
Last week I talked about the need to remove waste from your processes to stay competitive. I briefly mentioned the flawed, post-process inspection the...
Removing waste
Political alert. This post does have a bit of a political bent, but that is not its focus. As followers know, we are focused on...
Following up
We continue to be impressed with Hyundai and their innovations in products and marketing. In a post a couple of years ago (you remember...
It’s simple if you think about it
Several years ago I read about two candy stores that were across the street from each other. Both sold pretty much the same things...
Is greed going to cost them a generation?
Just came back from a cruise. Always fun. Since, as my wife points out, I am always working, I needed Internet access on this...
Hot Mama
Competing with the big box super stores is tough for today's retailers. And their equivalent exist in every category, except truly emerging markets. So...
Are you measuring what you can
As marketers continue to be pushed for accountability, many continue to measure something … anything … to try to prove value. You might think...
The right results
I was walking through O'Hare yesterday (got lucky and beat a big snow storm out of town) and saw the ad pictured here. The...
Rebrand, Relaunch, Resign
Last October, in Part II I posted about the Gap logo fiasco. In that post I mentioned that most logo redesigns are failures. Further...
Marketing: Art or Science or neither?
Pundits, experts, academics, and others have written for decades about Marketing being an art and a science. Then comes the droning debate about which...
From cool to drone
How do users of the hottest, coolest, edgy trend become tomorrow's drones? When does your product position move from one the "cool kids"...
What are they really buying?
If you've heard me speak or read my book, The Secret To Selling More, you know that the core job of Marketing is to...
Super Bowl 2011 2nd Quarter Ad Review
The second quarter was not memorable for ads with a couple of exceptions. My favorite was the Motorola Xoom ad that smacked Apple in...
2011 Super Bowl Ads: the good, the bad and the ugly 1Q
Today, I'll offer my viewpoint on the Super Bowl ads that aired in the first quarter of the game. I felt the best ad of...
2011 Super Bowl Ad Commentary #1
Not sure how many of these posts there will be, but a caveat on all of them. I view the ads as a consumer,...
The Super Bowl MVP was process management
While Aaron Rodgers was the Super Bowl MVP on paper, we submit that, once again this year, the team with the best process...
More evidence
Those who have heard me speak know I am a strong proponent of CEOs getting out of the office and spending time with customers....