Mitchell Goozé

Strategic Judo: Turning Showrooming into a Brick & Mortar Advantage

Business strategy gets a bad rap from many pundits who suggest that strategic planning is passe, and that you just have to act and...

Do You Really Need Differentiation To Win In the Marketplace?

My friend Allen Hauge pointed me to a Harvard Business Review blog post that suggests you don't need differentiation to win in the market....

Great idea, poor execution

Ralph posted last week about a big company's poor execution on what appears to be a razor/blade marketing strategy. Mine's a bit different. People who...

Building a Personal Brand

Dave Clark has clearly built a personal brand. Check out his real estate sign. No where on this sign can you discover he is...

Headlines Can Communicate or Miscommunicate

The headline in this ad is very clear: Some consulting firms just write reports; others deliver value. However, it is unclear which this firm...

Who Says Lawyers Can’t Promise Results?

As many readers know, I'm a big fan of understanding What your customer is trying to buy from you and focusing on that as...

What is Lean Advertising?

Advertising Age published an interesting set of findings from The Association of National Advertisers (ANA) about a significant shift to more use of in-house...

Confusing Outputs with Outcomes

Since about 2005 when pressure began to mount on marketing professionals to prove accountability and ROI, marketers have looked to demonstrate value by measuring....

Missed Opportunity?

While walking down Michigan Ave in Chicago, I came across Chuck's Manufacturing. The intriguing name caused me to stop and take a look. It's...

The Power of Endorsements and Attention Grabbers

I was sitting in the new Ice Box "café" in Terminal A at the Dallas airport the other day working on my computer while...

Seriously, This is Customer Care?

As regular readers know I fly a lot, so airlines can be popular foils for this blog. However, this latest adventure stunned even me....

The Absurd Power of Branding

Recently Stephen Colbert took aim a what he referred to as the absurd power of branding. In truth I believe he, as others do,...

3 Rules for Making a Company Great

The Harvard Business Review publishes on a range of business topics, and while their content is often good, sometimes one wonders. This is one...

When is a thank you not a thank you?

US Airways has been promoting their affinity credit card recently. At the end of each flight they provide the opportunity to apply for the...

Is your messaging credible?

I took this picture in the Denver airport the other day. It's part of the signage for an "upscale" bar with food, lounge 5280....

Business fads gone amok

Business fads come and go. Driven by consultants and academics looking to sell the latest "it" thing I suspect. MBO, Re-engineering, 6-Sigma are just...

What a difference a decade makes

In its early days, I remember never being able to contact anyone live at amazon.com. Like almost all dotcoms of the day (and too...

Are UK CMOs really CMOs?

According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are...

Raising the bar to create a competitive edge

Rapid feedback improves processes. The longer it takes to gain feedback, the longer it takes to improve. Agile development uses this axiom to advantage....

What outcome do you think they are looking for?

I snapped this picture at O'Hare yesterday. It fascinated me. Here is a touted Chicago area recycling effort (note the big poster on the...

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