Mitchell Goozé

Disruptive Innovation From Microsoft

Microsoft recently announced the biggest restructuring in their history (the metric is number of people laid off in this case). 18,000 people are going to lose their jobs as part of the Nokia merger. However, to me that was not really the most shocking...

The Real Reason Sony Lost Its Mojo

A recent article in Business Week, “Sony Bets It Can Find The Next Big Thing,” discusses Sony’s poor results (six annual losses in seven years) and how they are still spending close to $5B in R&D to find the product(s) to improve their performance. I commend...

The Product Return Guarantee

Back in the early 1990s when I worked with Enzymatic Therapy, we hit on the idea of offering a money back guarantee if people weren’t happy with the results they got from Enzymatic’s products. The idea was to get people to use a full...

Creativity is Not the Same as Innovation

Back in the early 1980s Roger von Oech got everyone excited about the power of creativity. His book, A Whack on the Side of the Head, was a business best-seller as many CEOs believe that if their people were more creative, the company would...

Is Brick and Mortar Committing Suicide?

Much has been written over the last few years about e-commerce’s displacement of traditional brick and mortar. As do others, I believe that traditional brick and mortar has its advantages, and when combined with effective e-commerce can offer an unbeatable combination. That being said, I...

Make More Money By Selling What They Are Buying

Last week I posted about the difference between focusing on what you sell and what the customer is buying using the Stradivarius violin as an example. A new/old example came up again this week: Corona Beer. Bloomberg News, in an April 16th article, noted that...

Has JC Penny Rediscovered a Business Management Secret?

I posted a bunch last year (search the blog archives for keyword Penny) about my feelings about JC Penny’s actions in abandoning their repositioning strategy. Bottom line was that if the old strategy was not going to achieve the company’s goals, how does bringing...

Is Radio Shack The Next Oldsmobile?

In a failed effort to save the Oldsmobile brand, General Motors concocted the meaningless campaign, “Not Your Father’s Oldsmobile.” Their thinking, apparently, was to try to reposition Oldsmobile from something people considered “stodgy” (ie, like your “old man”), into…  Well that was the problem....

Do You Need A CMO?

The answer is, without question, yes. However, all companies have one. In companies that are too small to invest in a full-time CMO, the CEO is the defacto CMO whether he or she sees it that way or not. Recently, Wrigley (the gum company) announced...

Were You Expecting A Different Result

Last year I posted a fair amount about JC Penney and their Board's inept decisions. The last post suggested JC Penney may not last long after the Holiday season. Well here we are and the decline continues. They announced yesterday the closing of 33...

Where’s There’s Smoke, Maybe That’s All There Is

Dollar Shave Club was an Internet sensation last year with their clearly clever, viral videos. They also have a pretty big pot of venture capital funds behind them; but how are they doing? Not so well it turns out. And to be fair it's...

Brick and Mortar Tear Down

This post is longer than my average, so bear with me. The media monitors the rise and fall of retail especially during the holiday season as a huge part of total retail sales occur at this time of year. As predicted, e-sales increased as a...

Showrooming Update

Back in October I posted about Best Buy's strategy to turn show-rooming to its advantage. Time for an update. While it is too soon to tell how it actually worked because revenue numbers won't be reported for a while, according to an article in...

Language Matters and Other Matters

The medical clinic we use, which is quite large, has been on an alleged customer-centric focus for several years. The employees are supposedly measured on customer satisfaction, though they have no idea how it is measured or really how they affect it. Mismanagement 101. We...

Your People Are Not Usually The Real Problem

Most companies when faced with a need to grow revenue ultimately end up deciding to change people. They may change certain sales people, or they may try to hire a superstar from another company, or they may just change the VP or Director of...

It’s About Optimizing Outcomes Not Touchpoints

The Harvard Business Review often publishes insightful, leading edge articles, but over the last few years they have published a few articles suggesting a complete lack of understanding of process, or a belief their readers know little. The latest example is "The Truth About...

Suddenly Chief Marketing Officer is Not the Right Title

A recent article in Advertising Age, "Don't Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title" reflects the sad state of the profession. The topic of the job title came up at a recent ANA conference. Comments included a "wonder if in...

What’s in a Name? Maybe everything.

Consider the Vegas Strip Steak. Cows have been cut up and sold as meat for a very long time. Some parts of the cow are more valuable than others. Steaks vs shoulder, vs rump, vs ground beef as simple examples. Finding ways to increase...

Breakthrough Innovations Come from Changing the Standard

Bike helmets are ugly and compliance is difficult because of that, at least. Most people don't think they'll need one, until they do, which is too late. Attempts to make them "cool" have created streamlined, aerodynamic designs and wild color schemes. And in the...

Will They Exist After the Holiday Season?

I have not posted about J.C. Penny in a while, and thought I should as I believe their time is coming to an end. I won't rehash my earlier posts here, you can search them easily within this blog. Suffice it to say, I...

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