Mitchell Goozé

Disruptive Innovation From Microsoft

Microsoft recently announced the biggest restructuring in their history (the metric is number of people laid off in this case). 18,000 people are going...

The Real Reason Sony Lost Its Mojo

A recent article in Business Week, “Sony Bets It Can Find The Next Big Thing,” discusses Sony’s poor results (six annual losses in seven years)...

The Product Return Guarantee

Back in the early 1990s when I worked with Enzymatic Therapy, we hit on the idea of offering a money back guarantee if people...

Creativity is Not the Same as Innovation

Back in the early 1980s Roger von Oech got everyone excited about the power of creativity. His book, A Whack on the Side of...

Is Brick and Mortar Committing Suicide?

Much has been written over the last few years about e-commerce’s displacement of traditional brick and mortar. As do others, I believe that traditional...

Make More Money By Selling What They Are Buying

Last week I posted about the difference between focusing on what you sell and what the customer is buying using the Stradivarius violin as...

Has JC Penny Rediscovered a Business Management Secret?

I posted a bunch last year (search the blog archives for keyword Penny) about my feelings about JC Penny’s actions in abandoning their repositioning...

Is Radio Shack The Next Oldsmobile?

In a failed effort to save the Oldsmobile brand, General Motors concocted the meaningless campaign, “Not Your Father’s Oldsmobile.” Their thinking, apparently, was to...

Do You Need A CMO?

The answer is, without question, yes. However, all companies have one. In companies that are too small to invest in a full-time CMO, the...

Were You Expecting A Different Result

Last year I posted a fair amount about JC Penney and their Board's inept decisions. The last post suggested JC Penney may not last...

Where’s There’s Smoke, Maybe That’s All There Is

Dollar Shave Club was an Internet sensation last year with their clearly clever, viral videos. They also have a pretty big pot of venture...

Brick and Mortar Tear Down

This post is longer than my average, so bear with me. The media monitors the rise and fall of retail especially during the holiday season...

Showrooming Update

Back in October I posted about Best Buy's strategy to turn show-rooming to its advantage. Time for an update. While it is too soon...

Language Matters and Other Matters

The medical clinic we use, which is quite large, has been on an alleged customer-centric focus for several years. The employees are supposedly measured...

Your People Are Not Usually The Real Problem

Most companies when faced with a need to grow revenue ultimately end up deciding to change people. They may change certain sales people, or...

It’s About Optimizing Outcomes Not Touchpoints

The Harvard Business Review often publishes insightful, leading edge articles, but over the last few years they have published a few articles suggesting a...

Suddenly Chief Marketing Officer is Not the Right Title

A recent article in Advertising Age, "Don't Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title" reflects the sad state of the...

What’s in a Name? Maybe everything.

Consider the Vegas Strip Steak. Cows have been cut up and sold as meat for a very long time. Some parts of the cow...

Breakthrough Innovations Come from Changing the Standard

Bike helmets are ugly and compliance is difficult because of that, at least. Most people don't think they'll need one, until they do, which...

Will They Exist After the Holiday Season?

I have not posted about J.C. Penny in a while, and thought I should as I believe their time is coming to an end....

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