Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Rebranding is a tricky proposition. Too many companies call a brand extension a rebranding, which rarely works because the brand owner wants to keep the...
I was reading my friend Eric Chester’s blog today and he had a great post that involved another of my favorite subjects … ice...
A tenet of process improvement management is to use visual indicators of quality to help people connect. I experienced an excellent example of that...
Last October we posted about Ryanair as an example of focus and lean thinking. Today we have more to say about this interesting business. Their CEO,...
Al Ries and Jack Trout, authors of Positioning and other excellent books, have been religious adherents of not extending brands. We generally agree, but are...
When I first heard about Drake University‘s D+ campaign I had the same reaction as the The Awl and Adweek bloggers who ripped the...
One thing I’ve noticed about marketers (and probably many other people too) is that they pursue efficiency … often to the point of being...
Most experts on customer service agree that empowering the front-line people to effectively deal with most of the issues that arise with customers is...
Al Ries had a great article in yesterday’s Advertising Age magazine about emotion and slogans. Pundits have suggested for some time now that brands need...
Word of mouth (now called viral marketing because “mouth” is only a small piece of the communication method today) marketing is highly effective. Making it...
The idea that you can have only two of the choices between price, service and quality has been an oft-quoted aphorism for decades. It...
Long format ads are generally longer than one-minute and often associated with direct-order television. However, there can be many other uses of long-format ads,...
A while back I posted about the 3-Steps in the CMO’s life cycle: ReBrand, ReLaunch and Resign. I was reminded of those three steps while...
My friend and master storyteller, Abe Walking Bear Sanchez, shared a story recently that I think bears (no pun intended) repeating. There once was a warrior...
Removing waste from all of your processes is especially critical in today’s increasingly competitive, global market. Such streamlining not only includes the obvious supply-chain...
The world does not need another Wal-Mart. In truth it would not have needed Wal-Mart if Kmart had executed. Too many companies try to emulate a...
While that story may not be precisely true, the metaphor remains relevant. Back in 2002 we wrote a paper entitled: “Is Your Business Model...
It’s no secret that Buick car sales and the Buick brand have been on a downward slide for over two decades. This performance notwithstanding,...
Consumer brands are designed to create floor traffic for retailers (because the consumer wants the brand) and value over private label products because the...
Two of our favorite subjects (airports and lean thinking) were combined in a blog post entitled, Saying Goodbye To Long Waits At The Airport....