Mark Friedman
Mark Friedman
Mark Friedman is the Chief Marketing and Business Development Officer for SoundBite Communications. He leads its expansion into new markets and product offerings. Mark works with many of the world's top brands to improve consumer responsiveness through the adoption of SoundBite's award-winning proactive customer communications products and solutions.
Four Keys for Laying Your Mobile Marketing Foundation
For many loyalty programs, mobile marketing offers the potential to reach new heights in record time, creating positive customer experiences and ensuring sustained customer...
Anyway Customers Want It! Five Ways Mobile is Changing the Loyalty Landscape
The influx of smartphones and tablets has changed many communication paradigms – including those surrounding loyalty programs. Customers are ready and eager to...
6 Tips to Make Your Mobile Marketing Strategies Work
For companies seeking to build stronger, more profitable consumer relationships at scale, Mobile Marketing is fast becoming a proven tool. We recently commissioned...
New Mobile Shopping Habits: the Rise of Web Surfers, Hunters & Sharers
The shopping habits and desires of mobile-empowered consumers, or m-commerce, are an emerging group who are narrowly focusing and hunting down what they want...
Mobile’s Game-Changing Growth to Continue in 2012
2011 has been quite a year for mobile. Unlike any communications device before it, mobile has opened the possibilities of multi-channel communication to unimagined...