Will Devlin

Email Needs to be Better

For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season....

Spring Cleaning: Three Considerations For Your ESP

Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine make it easy to get motivated to clean...

Personalization Can Be a Double-Edged Sword

The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) of enterprise businesses. A few months...

Achieving Email Marketing Success in 2017

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are...

How Marketers Can Break Through The Holiday Inbox Clutter

As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday...

3 Trends Driving the Future of Email Marketing

What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were...

3 Reasons Email Marketing Should Be Top of Mind for Banking Executives

Effective email marketing is a critical component to enterprise-level companies who want to compete in today’s market, and this could not be more true...

3 Best Practices for Improving Email Marketing

As email volumes rise into the millions each month for many companies, new challenges in email marketing emerge, especially as it relates to the increasing...

Eliminating Data Silos to Improve Email Marketing

As a marketer, how much insight do you have into the entire customer journey, from first touch to ongoing communications? Do you have a...

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