Will Devlin

Email Needs to be Better

For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season. And online and interactive channels are increasingly driving those numbers. Marketing teams have carefully planned and coordinated for months to...

Spring Cleaning: Three Considerations For Your ESP

Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine make it easy to get motivated to clean house and begin new projects.Spring is also a great time to review your marketing programs and tech stack, including your...

Personalization Can Be a Double-Edged Sword

The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) of enterprise businesses. A few months ago, more than half (54%) of senior marketing executives surveyed in “Breaking Down the Barriers for Successful Enterprise Email Marketing”...

Achieving Email Marketing Success in 2017

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and...

How Marketers Can Break Through The Holiday Inbox Clutter

As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday sales, end-of-season news, invitations to parties, charities, or events, or business updates, there are a flood of messages competing for...

3 Trends Driving the Future of Email Marketing

What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were front and center at the annual DMA &THEN conference last month in Los Angeles, where MessageGears’ leadership joined marketing leaders...

3 Reasons Email Marketing Should Be Top of Mind for Banking Executives

Effective email marketing is a critical component to enterprise-level companies who want to compete in today’s market, and this could not be more true than in the world of banking.In Banking Industry Outlook 2016, Deloitte US noted that the banking industry is still one of the least trusted...

3 Best Practices for Improving Email Marketing

As email volumes rise into the millions each month for many companies, new challenges in email marketing emerge, especially as it relates to the increasing demand for personalized, real-time messaging. Consumers have come to expect relevant communications in real-time, but the very infrastructure of email...

Eliminating Data Silos to Improve Email Marketing

As a marketer, how much insight do you have into the entire customer journey, from first touch to ongoing communications? Do you have a complete, global view of your loyal customers?Today’s consumers expect personalized, relevant, and immediate messaging and a consistent experience, no matter...

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