Home Authors Posts by Merlin Francis

Merlin Francis

Merlin Francis
Merlin Francis is Director of Communications for LeadFormix. Merlin has over a decade of combined experience in the field of print and television Media, PR and Corporate communications. This includes her 3 year stint as an entrepreneur running a successful public relations and event management consultancy.

4 Things B2B Marketers Should Focus on in 2012

2012 is almost here and as I prepare myself to celebrate the holiday season with my family and friends, I can't help but think...

When Should You Really Think About Marketing?

We all know that marketing is critical to our business success, because it helps us showcase our offerings to the world in a way...

6 reasons why your organization might need a Marketing Automation Solution

Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. In a world...

Are You Creating B2B Email Lists the Traditional Way?

It is common for B2B companies to research or buy prospects lists for cold calling from Database selling companies. However most of these lists...

Demand Generation Necessary For Lead Generation!

Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. I think marketers have an...

Marketing Automation Is No Genie In A Lamp!

The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc....

Build Lead Personas For Better Lead Nurturing

Lead nurturing is an important aspect of B2B marketing and plays a pivotal role in the conversion of leads into qualified leads and qualified...

Don’t Let Algorithms Supplant Your Mind

Earlier this week I watched this TED video by Eli Pariser where he warns people about the long term implications of Internet's 'Filter Bubbles'...

8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform

Our last post 4 Proven Ways For Generating Leads on LinkedIn got a lot of positive feedback, with readers telling us that the data...

Once Upon A Time

"1960, playground fight, not involved, unjustly caned." Thats a one line story, I read on a site called Onlineflashfiction.com. I was born almost 20 years...

Research Proves – Google’s Farmer Update Good For B2B Websites

Google's recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google's search queries. The Google alogorithm...

When Employees Kill That Million Dollar Marketing Effort

If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Blog? Facebook page? Would…

DAMN! ROI!

Return on Investment or ROI may be the force that drives most Businesses but it is also the most dreaded term in our industry. I...

Woo Your Prospects, Make Them Fall In Love With Your Solution’

Valentine's day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies,...

Is your Lead Nurturing Program Alienating your ‘Lead’?

For most B2B companies, Lead nurturing is an integral part of their overall marketing program. The time spent nurturing a Lead may vary from...

B2B Marketing & Lead Generation predictions for 2011!

Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010...

B2B Social Media Marketing -Is it relevant?

As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see...

Familiarity Breeds Success!!

Recently I had been on a short vacation to the Western Indian State of Goa. Known for its beautiful beaches, seafood and hippie culture,...

Ending the Sales & Marketing Blame Game

Every company which has marketing and sales departments has at some point, witnessed the famous – sales and marketing fight and blame game –...

The Science of Getting ReTweeted

Twitter today is a very important social media marketing tool, one which has increased the life and reach of any content. The number of...

New Posts