Melissa Burns

Tips to help law firms win and retain clients

Not only winning but also keeping clients is critical to growing your law firm and its reputation. That being said, client service and client acquisition or retention are not always prioritized in the law field. With the internet, clients have more options than ever when...

Finding Consumer Insights via Social Media: Doing It the Right Way

Probably every business owner has at least a vague idea of a typical customer of his/her company. Brands create buyer’s personas, create their products and services firmly believing that they aim them at a particular demographic, and know perfectly well what exactly this group...

Becoming a Digital Leader: 5 Customized Fintech Strategies That Work

According to EY study, fintech startups have raised $41.7 billion in the first half of 2018 across the globe. With financial services facing a challenging time, the real question is how to transform and improve consumer experience using technology. In digital era we're currently...

Digital Marketing Trends Transforming Travel and Hospitality Industry

Travel and Hospitality industry was among the first to start widely using digital in its interactions with customers – first to ease the usual difficulties of trip planning and arrangement, then in all kinds of other ways. Today both common and potential uses of...

How to Gain Profits and Educated Human Resources Simultaneously

Why is it important for companies to invest in employee development and benefits? Companies expect their employees to be very productive and focused on the task to be done while they are working, which leaves very little time for gaining additional information and keeping...

How to Decrease Customer’s Prejudice Towards Your Business?

Being one of the most important businesses in the world, financial services are extremely reliant upon the trust of their customers. Unfortunately, public perception and credibility in the financial sector have been hit hard recently, that’s why companies should combat this trend in...

Live-streaming: The essential tool

By the end of 2016, we started to witness the growing popularity of live videos, thanks to the most popular social platform, Facebook, introducing its new streaming feature. It seems that ever since the buzz did not stop. The online marketing community has mastered...

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