Mike Boysen, Boysen
Transforming the experiences of customers and the professionals who support them
The new Social CRM frameworks being bandied about are talking about customer engagement models under the premise (in some cases) that this is an...
I know what most of your are thinking. You’re going through your personal list of issues with your implementation of: Microsoft CRM Salesforce.com SalesLogix Goldmine...
We all want our businesses to grow and most of us can agree that growth comes through innovation. To innovate, a company must understand...
Some of you may have heard of the Social CRM Accidental Community if you’ve been following Social CRM. Most of us met on Twitter...
I just got done reading through Altimeter’s new paper entitled Social CRM: The New Rules of Relationship Management. While there is little to argue...
“Sure, we’re customer-centric”, I hear you saying. “Now, this new social stuff…how can we use it to promote our products?” One of the big dangers,...
For those of you who are not CRM thought leaders, academics or social media companies trying to invade the CRM space, I’d like to...
As with most things in life, that little secret you knew (and didn’t tell your friends) gets “outed” because something changed. Suddenly, your competitive...
If your CRM vendor has a website, a blog and an online community powered by Lithium, you probably think they get the whole social...
Since becoming a reborn CRM consultant – at least how I think about CRM – I’ve always tried to look at a business and...
Once in awhile I sit back and try to envision what certain functional CRM pieces might look like in the social world. For instance,...
I will admit up front that I have never seen the ROI of CRM properly defined. Yes, that means that I have never classified...
What else is there to say. As consultants, we now have the answer to finding social CRM opportunities -- especially in the middle market. I'm…
Due to a flurry of Murphy, the Social Components of CRM Part III had to be put on hold. Once things settled down, I didn't...
I've been having my typical Internet, Cable Television and Comcast Digital Voice outages this weekend. Every time the season changes, and the temperatures with it,…
Well, we got things going with Part I of the impact of the Social Components of CRM. I promised somewhat of a rollercoaster ride as…
I asked the expert panel about how they felt the social components of CRM would impact they way customers do business in the future, and…
Even though contact management may have been the pre-cursor to the CRM wave, small business CRM seems to have gotten the short end of the…
My journey from Effective CRM to Effective Social CRM is is a bumpy one, and the destination is unknown. As a believer in a customer-centric…
Or worse, are they taking value away from an unsuspecting client? CRM consultants leaving value on the table is one of my favorite topics to…