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Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek
Michelle BB brings almost 20 years of technology marketing and marketing services experience to Quaero as the Executive VP of Sales & Marketing. She channels her experience as a consultant into the role of chief evangelist, helping companies understand how to make their data work for them, not against them. Michelle earned her Master's degree from Simmons College.

Neolane Evolution Shines a Spotlight on B2B Marketing

What do the Mona Lisa, the Black-Eyed Peas and B2B Customer Engagement have in common? Neolane Evolution 2013, of course. This year's Neolane Evolution had…

3 Ingredients for Innovation: Story of the Barcode

I recently had the opportunity to present the opening thought at a Board Meeting for a non-profit organization. In preparation, I drew inspiration...

ACE Survey Review, Part III: Recommendations

In my first post I introduced the ACE Survey, why we produced it, and what it can mean for your organization. You can also...

ACE Survey Review, Part II: Key Findings

The first post of this series provided an overview of the ACE Survey, discussed the methodology and gave you a sneak peek at the...

ACE Survey Review, Part I – Driving Customer Engagement

Today, your customers are engaging with your brand in so many ways, it can seem daunting. Social media, information availability, and choice have forever...

Why United Failed and JetBlue Won: A Tale of Two Customer Experiences

You may have read the story of Annie and Perry Klebahn, the parents whose daughter went missing in Chicago's O'Hare airport after a series...

Big Ideas From Big Data

Did you get a chance to attend Pipeline's Webinar, Big Opportunities from Big Data? If not, don't worry, you can watch it here and...

Customer Contact Strategies: Webinar Reflection

Were you able to attend our recent Webinar, Customer Contact Strategies: Beyond Just Marketing? If not, then you missed what was a very...

Top Trends in Customer Intelligence – a Webinar Featuring Fatemeh Khatibloo

A month ago, I had the pleasure of participating in a Webinar with Fatemeh Khatibloo, a senior analyst at Forrester Research.   Rather than an old,...

Big D, little d, What Begins with D? Try Direct and direct.

We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no...

Numbers That Make Marketers Tremble

At recent events like AdTech and in conversations with clients, I've heard a staggering number of statistics that would make even the most sane...

Customer Value Management – ValueWatcher

During the next few months, you'll hear (and see) me talk about ValueWatcher, a highly intuitive (and interactive) visualization application that puts customer data...

Building Your Data Foundation, Part II

In Part I of Building Your Data Foundation, I alluded to the four critical steps marketers need to take in order build a data...

Building the Data Foundation, A Brief Interlude – Master Data Management

In Part I of this two-part (plus this update) series, I talked about the importance of building a solid data foundation, informed by an...

Building Your Data Foundation, Part I

In B2B marketing today, there are so many interaction points between companies and their customers leading to countless opportunities to establish a meaningful dialogue....

Today Show Fail, Part II – Getting it Right

Some of you might have seen my rant against the Today Show's Steals & Deals for promoting amazing deals that were virtually impossible to...

Going Mobile

What can't you do with your mobile device these days? In my experience, not much. I've been laid up with a hip injury...

The Customer Ecosystem – Part Deux

In a previous blog post, I shared thoughts on a book chapter Naras and I are in the process of writing.  I thought I'd follow...

The challenges (and occasional perils) of blogging

Blogging is a staple in the B2B marketer's toolbox and has helped many a small business elevate its presence and client base.  Here at...

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