Maxie Schmidt, Ph.D.
Maxie Schmidt is a Principal Analyst at Forrester, serving Customer Experience Professionals. She leads Forrester’s research on CX measurement. Her work focuses on questions like how to measure CX, how to tie CX quality to financial outcomes (AKA how to make the case for CX), and innovation in CX measurement and VoC programs. Follow her on Twitter @maxieschmidt.