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Maureen McCabe

Maureen McCabe
Proven Team Delivers Results. Do you lack the time, resources, or key marketing knowledge and need a marketing strategy and marketing plan to increase sales leads and generate more profits? Since 2007 many established and new small business owners in the US and Canada have worked with McCabe Marketing. Led by Maureen McCabe, they provide affordable marketing strategies and programs by drawing upon an extensive team of professionals customized for each client situation.

Rebranding your small business step-by-step

We launched in 2007 and rebranded in 2011. The middle logo was transitional. Sooner or later, every small business should rebrand. There are many reasons,...

Write for users or write for search engines? Write for both!

It is equally important to attract people and to convert them into customers You have probably stumbled onto a website where the text seems somewhat...

Good quality backlinks drive more visitors to your website

Good quality backlinks boost your website SEO rankings. Every website owner wants more backlinks to their website. Every business owner wants better backlinks and more...

8 reasons you should update and upgrade your website now

Benefits of updating or upgrading your website You wouldn’t wear the same suit you wore ten years ago. You wouldn’t display the same advertising as...

Choosing the Right Social Media Platform for Your Small Business

Choosing the right social media marketing strategies can generate sales and grow your small business I was recently interviewed by Jay Somerset for an article...

The Importance of SEO in Small Business Marketing

Search engine optimization can help build your authority as an industry expert. This past October, Christine Muschi interviewed me for a Globe and Mail article...

Using a Keyword Search Tool to Create Great Blog Post Ideas

Not sure what to write about? Start with keyword research to create topics that support your SEO strategy. If you maintain a blog on your...

Discover Red Flags by Understanding the Ins and Outs of an SEO Contract – Part 3

When it comes to search engine optimization (SEO), most small business owners agree that it’s usually best to hire an agency to take care...

Small Business Marketing Tips: Is it Possible to Get a First-Page Google Ranking?

There are an endless number of factors that go into determining how your site ranks. In an ideal world, your small business website would show...

LinkedIn Showcase Pages: Using LinkedIn for Small Business Marketing ~ Get Your Questions Answered!

LinkedIn Showcase Pages were announced in November 2013 as a way for businesses on LinkedIn to focus on their brands or products. LinkedIn users...

Small Business Marketing Tips: What to Do After a Media Interview

I had the opportunity to be interviewed by PROFIT Magazine, one of Canada’s leading magazines for small and medium-sized business owners. The article, Find...

How to Get Media Interviews for Small Business

Recently, I had an exciting opportunity to be interviewed by Jay Somerset for a piece in Connected for Business. As an authority on small...

Which Review Sites Should I Be Listed On? Creative Strategies for Customer Reviews – Part 3

As a small business owner, you understand that your reputation is a huge contributor to your overall success. Your reputation also extends into the...

6 Things to Know About Yelp Reviews: Creative Strategies for Customer Reviews and Testimonials

A Yelp business profile can be an excellent marketing tool for your small business. For small business owners, Yelp reviews can be a positive word-of-mouth...

Why Customer Reviews are Important for Small Business Internet Marketing: Part 2

Customer testimonials can help your local business rank in search engine results. In Part 1 of this series on customer testimonials, we looked at how...

How to Get Great Customer Reviews Online: Creative Strategies for Customer Testimonials Part 1

The great thing about your existing customers is that they can bring you more customers. Happy customers have the power to influence your potential...

When should you fire an SEO / Digital Marketing Company? When they lack credibility & trust. Part 2

If you trust the SEO agency, fix the problem with them – whenever and where ever possible. For some business owners they feel that politicians...

Avoid logo design problems. Five of the 10 questions to ask a graphic designer before you hire them.

"BRA" program logo designed for the Princess Margaret Hospital Foundation Everyone makes mistakes, but it's the lessons learned that makes us smarter. By reading this...

How do you make and receive ‘great’ referrals? What is your business process to handle sales leads?

Every referral should be contacted immediately – within hours! Word-of-mouth referrals are one of the most powerful and easiest ways to attract new customers. A...

Eight tips on how blogging increases your website ranking and helps you reach page 1 on Google.

Write in your own voice. Be casual. Be authentic. Be you! I love reading and in particular, legal and political mysteries. With a book, what...

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