Martin Ceisel
Martin Ceisel
As copywriter and content strategist for MindTouch, Martin regularly writes about topics related to knowledge management, customer experience, and the close ties between the two.
Drive Customer Loyalty Through Post-Purchase Experiences
Have you heard of the McKinsey Loyalty Loop? It illustrates how customers go through the process of buying things from the company's perspective. The...
The Tie Between Content and Customer Lifetime Value
What's the connection between content and customer lifetime value (CLV)? Some clues and possible answers were revealed in a recent case study from Search...
Essential Customer Journey KPIs
In our rush to identify and improve customer journey KPIs, are we overlooking the most important thing? I'm talking about the customers themselves. I'm...