Marshall Lager

SugarCon 2015

Just got back from this year’s SugarCon, and I did tweetpromise you a more complete writeup than the snippets that emerged from my phone. Here goes, though this is going to be kind of brief as well. I obviously haven’t blogged here in a...

Thoughts on Oracle Open World 2014

I’m not sure quite what to say about Oracle Open World 2014 that I didn’t already say in my tweet stream. That won’t stop me from trying, though. It’s my job, and it’s also fun trying to make a picture from all the jigsaw...

Tech Term Convergence at SuiteWorld 2014

I recently attended SuiteWorld 2014, the annual conference hosted by ERP cloud vendor NetSuite, and it was a good experience. Spending time with NetSuite almost always is, really; the applications are like Goldilocks’ porridge—not too sparse, not too overloaded with gadgets, just right. Your...

After-Action Report: Oracle Open World 2013

So, I'm a few days back from Oracle Open World, and have had time to put my thoughts together. Overall, I can say it was effective in showing what Oracle can do with server technology. Its application prowess could be inferred, but wasn't given...

A Simple But Brilliant Plan

Took a briefing the other day, regarding Elastic Intelligence's new company/product, Connection Cloud. About a third of the way through it, I had one of those moments. You know, the one where you say aloud, "Why hasn't anybody done this yet? Why haven't I...

SAS Analytics and Why It Matters to Customer Experience

I just got back from a brief but intense conference with SAS. Followers of customer experience, social CRM, and other related topics will know SAS from … well, they might not know SAS very well at all. This is both understandable and a shame,...

Oracle OpenWorld, Part 3: The NetSuite Addendum

Oracle OpenWorld got me reacquainted with SaaS ERP and CRM provider NetSuite, as part of a week that was all about making clear that which had been a bit foggy for a while. I hope you're not expecting me to be writing about how...

Oracle OpenWorld 2012, Part 2

Welcome back to my assessment of this year's Oracle extravaganza. Last time, I talked (wrote) about the crunchier products—hardware, databases, infrastructure—and how Oracle's message seemed finally to unify around how it all supported the operational and customer-facing products like applications and analytics. Today, I'm...

Oracle OpenWorld 2012, Part 1

Every year, I come to Oracle Open World. Almost every year, I leave with a combination of excitement (for technical innovation and the possibilities inherent in the applications) and a vague sense of disappointment (in corporate direction and messaging). As of this writing we...

Smart People Look Into the Future

I tweeted a link to this Software Advice article a few days ago because it looked pretty cool, it had a lot of my friends in it, and another friend (Lauren Carlson) wrote it. That's good enough for most people, and I hope you...

InfusionSoft Ain’t Soft, Just Easy

This is one of those articles that's hard for a guy like me to write, because I place so much value on professional detachment and vendor neutrality. But sometimes my enthusiasm for a company just boils over, and I have to share. I love InfusionSoft....

Insight on Salesforce’s Next Move

It's my pleasure to share somebody else's research with you from time to time, and this time it comes from Lauren Carlson. Lauren is a SFA software analyst with Software Advice, a consultancy that does exactly what it says on the tin. Her latest...

CRM Idol 2011: The Winners

Ahh,so much to do, so little time. I've got at least one more blog to put up this week, a column to write (two actually), and a pipeline to keep moving. But I have got to take a few minutes to report on the...

Oracle and RightNow get engaged

The usual disclaimer: As I'm at RightNow Summit, you should know the company paid for my flight and accommodations. I am not being paid by RightNow for any comments or analysis I make. I'm also a bit tipsy at the moment, following a very...

Final thoughts on Oracle Open World 2011

I got back from San Francisco a few days ago, after attending Oracle's annual conference, and have been ruminating ever since. You can see a summary here (I wrote some news coverage for CRM magazine), but that's journalism—there's no place for my own opinions....

I think I just killed the radio star

In case you thought I was going to cheat you out of some CRM Evolution 2011 goodness, I've decided to post some links to interviews I gave during the conference. Aren't you thrilled? This one is with Lauren Carlson, CRM analyst with Software Advice. While...

Enterprise Social CRM a la Tibco

I'm not sure if I've mentioned them before, but TIBCO (Tibco hereafter, because I hate capitalizing entire company names) is one of those wicked-smart companies that is moving social CRM forward in a usable, well thought out way for the enterprise. Tibco, and its...

Customer experience, via Ciboodle

Customer experience is a term that covers a lot of ground. Some get into the meta-experience of being a customer in a world where businesses compete loudly and intrusively for attention. Others use it to describe the look and feel of a brand when...

Sage Moves Forward with Cloud Services, New CEO

I recently had the pleasure of attending Sage Analyst Day 2011, hosted in Boston on February 9, 2011. A select group of industry watchers got to hear about plans for Sage North America in the coming year, especially its CRM product line. One early order...

Message Perspectives: Salesforce.com

As promised, here's my evaluation of Salesforce.com's messaging, as compared with that of RightNow Technologies. This is the continuation of a previous article, so please read that one for any context you might find absent. Salesforce.com is a big company. It's on its way to...

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