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Mark Price

Mark Price
Mark Price is the managing partner and founder of LiftPoint Consulting (www.liftpointconsulting.com), a consulting firm that specializes in customer analysis and relationship marketing. He is responsible for leading client engagements, e-commerce and database marketing, and talent acquisition. Mark is also a RetailWire Brain Trust Panelist, a blogger at www.liftpointconsulting.com/blog and a monthly contributor to the blog of the Minnesota Chapter of the American Marketing Association.

Fight Corporate ADD with Rapid-fire Customer Analytics

Do you feel like you can't get anything completed before the next "corporate priority" derails the effort?  If so, you are a victim of...

What can Database Marketers learn from Content Marketing World?

This week, I am attending my third annual Content Marketing World conference, in sunny Cleveland, Ohio. The more time I spend around world-class...

Want to Raise Prices? Customer Segmentation Provides an Answer

In an article in the Wall St. Journal entitled, "How Companies Can Get Smart About Raising Prices", Professors Paul Farris and Kusum Ailawadi suggest...

Customer Segmentation: Using Behaviors to drive Data-driven Marketing

The saying "actions speak louder than words" has never been more true than when it comes to segmentation. In trying to understand customers,...

Customer Segmentation: So much analysis, so few results

I was speaking with a client yesterday at breakfast about the customer segmentation initiative in his organization. The analysis was proceeding smoothly. There...

Are marketers responsible for the Last Mile of customer experience?

The Last Mile is a term used by cable TV and telecommunication companies to describe the section of the network that actually reaches the...

Focus is the key to avoid drowning in Big Data

Last week, I met with a company that had the most complete data that I have ever seen. From web traffic to email/direct...

Customer Analysis: Overcoming the Imperfect Data Trap

Have you ever felt like you had all the facts to make a decision? If you are like me -- never. Whether...

Sales Alignment – An Essential Link to Build Marketing Credibility

Valuable growth comes when you engage with people who do not think like you and are governed by a different set of assumptions that...

Are you standardizing yourself out of business?

Question: When does standardizing your services have the potential to actually hurt your business? Answer: When those standardized products no longer meet the needs of...

Beating the Fallacy of “Cheap” Marketing

Your CEO just rejected another proposal that could increase revenue on the grounds that the marketing investment was too much. What are you...

Measuring The Impact of Your Content: An Interview with Jay Baer

Why are marketers and PR executives resistant to aggressively measuring their content? What can be done to add accountability to content marketing? Jay Baer...

Content Marketing and Measurement: Interview with Kevin Cain from Openview Partners

How do you get buy-in on content-based marketing and social media? How do you measure those efforts and ascibe real business value? Last week,...

Content Drives Conversions

Last week, I was at Content Marketing World in Columbus, Ohio, learning about how content-based marketing can make a huge difference for businesses large...

Tennis and the Art of Effective Marketing

I have been playing tennis for more than 30 years, and I must confess that I still don't have a single "killer shot." ...

Health Insurance Joins the Ranks of Consumer Marketers

I recently spoke with a good friend who is a health insurance marketer. While he and his team have had great success growing enrollment...

Corporate ADD and the Failure of Pilot Programs

Over the past 2 weeks, I have found myself in several conversations with clients who are piloting new data–driven marketing programs. After each conversation...

When is your customer not your own?

Q: When is your customer not your own? A: When that customer also is your dealer's customer. Manufacturers have been struggling for years to find…

Have you missed the change in your prospect’s decision process?

With the growing influence of the web on purchase decisions, particularly for high–risk or complex business–to–business sales, the traditional way of thinking about the...

How much more are your customers willing to pay for great customer service?

In a recent American Express survey, close to 70% of respondents said they would pay an average of 13% more for excellent customer service....

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