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Maria Pergolino

Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Lead Scoring isn't hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so...

How to Make Sure Your Lead Management Strategy is Kick Arse!

Every game requires strategy…and managing leads is no different. It is not enough for a company to want to increase leads. To be successful, a...

Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan

Mobile is a must in this hand-held device-filled world- even for B2B marketers. Androids, iPhones, iPads, Kindles: Mobile devices are getting more varied and...

Keep Your Mobile B2B Marketing on Track in Time for iPhone 5

When it comes to tech talk, the word on everyone's lips is "iPhone." For months now, discussion has centered on the iPhone 5. This...

Why B2B Companies Should Use Foursquare

The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their...

Are You Lost In A B2B Sales Lead Paradox?

Your B2B marketing department has done its job. They've filled the funnel with sales leads. The sales department followed through on the...

Sharing With Google+ Improves Marketing Effectiveness

This tiny new button could have a big impact! Up until recently, using Google's "+1? button really didn't do much of anything. Now, Google has...

Chart Chat: Social Media Platforms and B2B Marketing

Back on August 18th, MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to...

B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit

Your customers are using social media- it's a myth to think they are not. B2B companies who ignore it are missing opportunities to interact...

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

In the buyer driven atmosphere of 2011, B2B marketing can't ignore social media. For the last decade, the net has been morphing into...

Does Email Marketing Data Deserve The Same Protection As SS #’s? [Infographic]

You've worked hard to develop a quality list of customers and prospects. You've dedicated countless hours into creating relevant email messages and fostering brand...

Should I Open A New Social Channel? 5 Questions To Ask Yourself

As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the...

The Importance of Marketing Benchmarks

Benchmarks are a critical part of understanding how your marketing compares to other organizations. They are what allow your organization to know if...

B2B Cold Calling Best Practices

Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the...

Is Lead Generation On Its Way Out? [Infographic]

Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is...

The Evolution of a Marketer

According to Merriam Webster, by definition, evolution is "a process of continuous change from a lower, simpler, or worse to a higher, more complex,...

Attention B2B Marketers: Embrace the Mobile Web! [Infographic]

The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile's growth makes it clear that B2B...

LinkedIn’s Newest Feature: InMaps

LinkedIn's Newest Feature: InMapsThis Beta test from LinkedIn Labs has serious potential for B2B marketers LinkedIn has a little-known, relatively new feature that may have...

Infographic Art: The Types and Trends Marketers Need to Know

Infographic Art: The Types & Trends Marketers Must Know There are many types of infographics on the web, all of which share a common goal:...

Let Shakespeare add Poetry to Your Content Marketing

Grabbing readers' attention, making them think and stimulating them to act is the primary goal of content marketing. To that end, there is much...

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