Author Archive | Maria Pergolino

Where to Find a Marketing Automation Expert

Blog post by on June 28, 2012

You’re considering ramping up your marketing results by implementing a marketing automation system, but know you’ll need to find someone to get things going. This article will explain why it might seem hard to find someone with …

5 Often Missed Opportunities for Marketing Automation

Blog post by on June 25, 2012 Editor's Pick

Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. To me, the greatest part of the event was hearing about how others …

Content Marketing is Now Visual – Are You Ready?

Blog post by on June 21, 2012

You’ve finally convinced your boss that content marketing is critical to your marketing strategy. You’ve found an editor that understands your industry. You’ve even purchased a marketing automation system to ensure that your content is seen by …

9 Elements for a Successful Marketing Program Mix

Blog post by on February 2, 2012 Editor's Pick

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going …