Maria Pergolino

It’s Time to Audit Your Website’s Social Functionality

I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn't happen for any particular reason, it just evolved...

Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage

Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over...

Where to Find a Marketing Automation Expert

You're considering ramping up your marketing results by implementing a marketing automation system, but know you'll need to find someone to get things going....

5 Often Missed Opportunities for Marketing Automation

Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together....

Content Marketing is Now Visual – Are You Ready?

You've finally convinced your boss that content marketing is critical to your marketing strategy. You've found an editor that understands your industry. You've even...

The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts

Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing –...

9 Elements for a Successful Marketing Program Mix

Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting...

Can B2Bs Use Social Media to Improve Marketing Effectiveness?

Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many...

What Stephen Hawking Can Teach You About Social Media Marketing Strategy

Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He's a fellow of...

Where Social Media Marketing Fits In Your 2012 Budget?

Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where...

What Galileo Can Teach Marketers About Lead Generation

Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist,...

How to Make Your B2B Marketing Breakthrough During the Holidays

For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the...

Algebra, Analytics & Automation for Marketing ROI

The three As: Algebra, Analytics and Automation. If you're not using these three concepts in your online campaigns and for determining marketing ROI, your...

Game Theory for Marketing Automation

If you are a B2B marketer, you've probably heard the terms "game theory" or "gamification" in regards to advertising a few times. But what...

B2B Social Media Marketing Statistics to Ponder

Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the...

SEO in Lead Generation: 2012 Budget Analysis

Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. After all, most leads these days tend...

Marketing Automation in a Social World: Take Some of the Work Out of Online...

Problem: Social media is a "24 hours a day, 7 days a week" proposition, but your business is more like a 9-to-5, with the...

Formulas for B2B Marketing

When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for...

Social Media In Demand Generation: Cracking The Mystery

So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and...

5 Mobile Innovations to Motivate the B2B Marketer

More tools are available to forge a path on this new frontier The era of mobile access is here. Our lifestyle has become mobile, thanks...

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