Margarita Hakobyan

How To Overcome Cultural Barriers In The Workplace

As businesses grow more diverse and more worldly, it is more and more common to encounter both employees and clients who are from very different cultures from your own. How you manage these situations says quite a bit about you as a team leader,...

How To Create Content That Search Engines Will Love

As you create content for your website or blog, your primary goal is to provide high quality information that benefits your audience. At the same time, there is nothing wrong with creating content that search engines will fall in love with. But here is the...

Good Content Marketing Can’t Be a Bait And Switch

When you're creating the very best in content marketing, it's possible that you'll get distracted from your true mission – creating the very best product or service for your customers. We understand how that happens; after all, creating your product is what comes naturally...

Should You Bother Marketing If Your Product Isn’t Good?

When we start a business or develop a new idea, we often have a very idealistic vision of how things are going to go. Sometimes, market forces, budget constraints, or personnel issues conspire to keep products or services from being as good as we...

5 Branding & Marketing Ideas to Steal and Scale from Sports Advertising

Have you ever wondered why television networks can charge (and get) $5 million for 30 seconds of air time during the Super Bowl? Is it possible brands are getting that much bang for their buck? Yep. Super Bowl 50 was the third most...

Can You Go Cheap With A Million Dollar Idea?

When you're an entrepreneur with an idea that you're sure will make you a million dollars, one of the tricky pieces of getting started is raising enough startup capital to get you off the ground. Before you can start approaching Shark Tank competitions and...

6 Smart Tips to Take Employee Motivation Beyond Carrot and Stick

You know the carrot and stick model. We learn it in pre-school. If you do what the teacher says, you get gold stars. If you don’t, no gold stars for you. We carry that reward and result model throughout our educational system, handing...

Is Your Content Worth Sharing

We've talked before about how to make sure your content is worth reading. Now, we need to talk about what makes your content worth sharing. After all, having the readers who already end up at your website read it is good, and having readers...

Stop Making These Excuses About Your Marketing Campaign

If you want to succeed at business, one of the key things you must do is learn to avoid excuses at all costs. If something needs to get done for your business, there's no excuse good enough to keep it from happening. One of...

4 Ways to Pull Yourself Out of a Business Rut

It doesn't matter how you got there; every entrepreneur has been there with you. The sense that everything that can go wrong, is going wrong. The feeling that you're stuck on a treadmill and not making any forward progress. The feeling that you just...

What is the Purpose of Your Social Media Presence?

In the modern world of the Internet, businesses are almost inundated with data. From your website to your Facebook business page, you can track the metrics of how many posts get comments, shares, what time of day is the most successful time to post,...

The Right Way to Get a Press Coverage

There's an old adage that there is no such thing as bad publicity (except, perhaps, your own obituary), but if you've watched a Twitter hashtag go down in flames recently, you know that's not actually true. The worst thing, however, has to be no...

How to Measure the Impact of Your Content Marketing

Many resources remind you constantly of the importance of developing and expanding a content marketing program. After launching your business you may be creating social media posts, blog posts, and optimizing your website to make sure that you’re being found during searches. But how...

Why marketing will get harder and more complex to manage

We often talk about the high quality techniques needed to successfully create the best online content for businesses, and the importance of customer engagement and other thought leadership qualities. However, content marketing gets more intense and harder to manage. What is it that causes marketing...

How to engage your customers in your content strategy

In the marketing world, we constantly talk about how to engage customers. We could even call customer engagement the Holy Grail of personalized marketing. When you get a customer engaged, they are much more likely to purchase your services, spread word of your company,...

3 ways that giving back to your community can help grow your business

We often approach charity and giving within the community from a very business-focused perspective. We look at how write-offs help a business decrease their tax burden and increase their bottom line. We don't often look at how businesses that are active and involved in...

How to get the most out of your marketing budget

With many business to business companies, a main pressure point is the marketing budget. It's a common business aphorism that you have to spend money to get money, but in order to operate a business successfully, it's important to make sure that the marketing...

Questions to ask before marketing your business

Before you can successfully market a business, there are several questions that must be asked. Most customers are completely overwhelmed by marketing and advertising these days. To make sure that you don't disappear in the background noise of their digital world, your business's marketing...

Rebranding your business: When, Why, And How

There are a variety of reasons you might be considering a fresh face for your business. Perhaps you've been a fairly small, word of mouth company, and you're realizing that there's more out there for you if you can just make your company feel...

Why your business needs to have a top-notch content strategy

We often talk about content marketing as the marketing wave of the future. We say that content marketing is going to be the next revelation, bring in more customers, and change everything about how we connect with...

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