Margarita Hakobyan

5 Ways To Keep Your Customers When Relocating

Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can improve accessibility to public transportation or walkable areas, and they may be able to expand their operations in a new...

How Branding Impacts Customer Purchase Decisions

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Every business has a brand, every business focuses on its brand, every executive knows that keeping the brand intact is a crucial piece...

4 Characteristics of Millennial Customers You Need To Know

As the millennial generation becomes the generation with the most buying power in the market, it's more important than ever for marketers to really understand what makes millennials willing to open up their digital wallets. Much has been written about how millennials are disrupting...

Here is Why Customers To Be Part Of The Advertising Conversation

There's an old fashioned model of business marketing that goes something like this: a company creates a product. It creates marketing to go with the product. It pushes out mass marketing in the form of TV ads, radio ads, magazine ads, and possibly free...

The Psychology of Marketing To Kids As Customers

Kids are becoming active consumers earlier than ever. A combination of factors – higher allowances, an increased desire for parents to teach children how to manage money, and proliferation of marketing vectors through net accessibility, to name a few – have pushed marketers past...

How Can IT Automation Improve A Business’s Ability To Meet Customer Needs?

When customers think about machine learning, big data, and personalization of shopping experiences, they often draw back. A few examples of businesses who have gone too far in data collection – the classic example of Target knowing customers were pregnant before they did, or...

6 Ways To Present Your Product To Customers That Stand Out

When trying to sell a product to a customer, it's tempting to argue that a product is unique. The old adage of "there's nothing new under the sun" generally holds true, however; even the first personal computers sold to home customers had predecessors. So...

Using Data Science To Improve Customer Experience

While content marketing may always be the number one way to reach customers on the web, using data science is the number one way to keep them around once you've caught their attention. Data science, also called big data or machine learning, helps companies...

6 Lead Nurturing Strategies To Build and Maintain The Customer Relationship

Content marketing, thought leadership, social media, and information equality have all dramatically changed the way sales happens across industries. Although marketing and sales had some amount of connection, in many ways, they operated as intentionally separate entities. While clients may have had opinions about...

Crowdfunding via Customers: Is This The New Startup Capital?

With more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to replace startup capital in the near future. Crowdfunding is quite different from the traditional process of funding a business. Instead...

What Really Drives Customer Satisfaction During Online Purchases

Marketers and business executives sometimes act like it’s impossible to tell what drives customer satisfaction when customers are shopping at the online storefront instead of the physical location. Companies rely on byzantine formulae and convoluted logic to try and understand what customers want, instead...

7 Guaranteed Ways To Engage Customers On Snapchat

Occupying an interesting space between social media platform and messaging app, business users are just starting to understand how to use Snapchat to engage their customers and build their reputation. Since Snapchat is something of a different product than the typical Big Three of...

4 Ways to Personalize Your Customer’s Shopping Experience

We all know how to personalize a customer’s experience of shopping in a brick and mortar store. The dress code of the location, the greetings and approaches that sales staff are trained on, and the overall process of the store are all elements of...

4 Ways To Ensure Successful Online Customer Experience and Perception

Customers can be the undoing of your business, more so in today’s world where information travels faster than the speed of sound. This is even worse for businesses with an online presence. At times, all it takes is one bad mention on a review...

How Psychology Influences Customer Behavior In the Marketplace

Marketing for businesses is the practice of manipulating consumer behavior. Companies try to show that their brand is better than the other brands, or that their product is worth the cost, or that their service is a better deal than the other company’s service....

5 Ways eCommerce Businesses Can Increase Customer Lifetime Value

Once a customer visits your site, a relationship is birthed, one that must be nurtured. Your ecommerce website must be structured in a way that encourages purchases and repeat customers. Relationships are not a hit and run thing, gaining customer loyalty is the key...

What It Takes To Deliver Breakthrough Customer Experiences

Customers are the core of every business. Whether your company works business to business or business to consumer, your target audience is made up of customers who need to purchase your products or services in order to be successful. By offering those customers exceptional...

How To Use Artificial Intelligence To Enhance Customer Experience

When we think of artificial intelligence, most people think of two specific things: androids, and the future. We think of creations that will look, more or less, like humans, and things which are far off from our modern times. Artificial intelligence (for better or...

4 Ways To Win Customers This Holiday Season

In the holiday season, customers are happy to make a one-time purchase from a store that they normally wouldn’t frequent because they’re looking for a gift or special holiday item. That may help you make your sales goal today, but won’t help you during...

Why Business Development Is Never A One And Done Project

As part of starting your business, you created a business plan, built a website, created a social media presence, and defined your ideal customer. You’re done, right? Now you just sit back and run your business. Not exactly. These four examples show how business...

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