Margarita Hakobyan

6 Ways to Improve Customer Relationships with Learning Management Systems

Learning management systems (LMS) have been rapidly adopted by businesses of all sizes. It provides a relatively affordable option for employee orientation and training staff. However, learning management systems have so much more to offer. Businesses tend to think about the LMS in reference...

The Biggest Misconception in Real Estate: Are You a Customer or a Client?

When it comes to buying or selling a house there is lots of jargon and ‘realtor-speak’ that is simply befuddling—short sale, blockbusting, cap rate, and so on. Then there are the words you think you know but actually have an entirely different meaning, like...

Are Your Customers Happy? 5 Ways to Improve Your Customer Experience with Web...

E-commerce is expected to hit $4.5 trillion by 2021, making it essential for all businesses to have an online presence. As the online space becomes more crowded, you have a mere 4-8 seconds to capture the attention of your potential customer. Once you are...

Customer Experience Mistakes That Businesses Are Still Making Online

More and more commerce is transitioning to online experiences. This makes sense; more people use the internet than ever before and more than half of customers buy something online monthly. Making sure that a company’s online presence and customer experience is as good as...

Inexpensive Ways To Attract New Local Customers

For a business to grow, it needs to attract new customers, while also maintaining the customers it already has. But many growing businesses don’t have a lot of marketing dollars to spread around in order to try and grow their presence. This can provide...

The Rise Of Online Privacy Concerns Inhibits the Customer Online Shopping Experience

Concerns about internet privacy are nothing new. Pew Research started tracking the spread and impact of social media in 2005. Since then, several incidents have highlighted to Americans that their information isn’t as private as they want it to be. Edward Snowden’s releases in...

When The Customer Is The Patient: Lessons From Healthcare Startups

From 3D printing of organs from a patient’s own cells to AI collection and analysis of huge amounts of data to new ways of communicating from patient to patient, the healthcare system has been experiencing huge disruption in recent years. The American Health Care...

Should You Ascertain Your Success And Failures With Customer Surveys

When businesses are trying to understand whether or not their websites, customer service strategies, and other develops are working or not, they are often advised to ask customers what they think about what’s happening. Customer surveys are the easiest way to do this. They...

6 Customer Service Skills Every Employee Needs

Customer service teams may perform different functions for every company, in terms of their day to day activities. Some customer service teams primarily work on phones, some on emails and chat, and some work in physical locations. But however your customer service team works,...

Customer Concerns About Privacy Matters To Your Business More Than You Think

Customer concerns about privacy, especially online, are steadily increasing. Most customers know that websites track and store a certain amount of information about them as they enter and browse. They see this reflected in the ads they are served on social media and other...

Humanizing Technology is the Next Step To Improving Customer Experience

More and more companies are utilizing big data, AI recommendations, and chatbots to simplify their customer experiences. This takes a significant load off of customer support representatives, who otherwise end up repeatedly answering simple questions (open hours, mailing addresses, etc). They can then focus...

The Effects of Underpaid Customer Service Employees

Too many companies assume that they can afford not to pay their customer service employees a fair wage. After all, these hourly workers tend to have a high turnover rate anyway, so what’s the point in trying to keep them? It turns out that...

Best Practices For Protecting Customer Data

We live in a world of big data. Between website cookies and credit card information, customer information is gathered and shared in more ways than ever before. Customers know that their data is collected while they browse online, and some customers have awareness of...

Possible Risks Within Your Company That Could Drive Customers Away

As a business, finding customers in the first place can be a challenge. Driving them away is unacceptable – and expensive. Bringing in new customers costs between five and twenty-five times as much as retaining the customers you already have. If you can identify...

How To Find Value When Testing The Customer Experience

When designing websites, graphic interfaces, social media, and more, it’s important to know what the customer is experiencing. To some degree, designers can look over systems and get an idea of how the customer will use a program or site. Their understanding, however, is...

5 Things Your Website Is Doing That Drives Your Customers Away

Small business owners often wear many hats. In the early days, solopreneurs and freelancers especially are responsible for creating and maintaining their websites and social media. When you look at statistics like bounce rates and time on page numbers, you may feel overwhelmed –...

Great Online Customer Experience Is Your Key To Success

In 2017, more than 1.6 billion people made online purchases around the world, and e-retail sales around the world were worth more than 2 trillion dollars (U.S.). What should that tell you as a business? That more and more of your customers are shopping...

Practices That Create Positive Purchasing Experiences For Your Customer

Every business in the world has competition. One crucial way for businesses to differentiate their offerings from their competition is by creating a positive purchasing experience. When customers have a great experience buying your products, they’re more likely to become return customers, share positive...

What Are Your Customer Shopping Experience Expectations in 2018?

As many industries and business segments continue to see massive disruption from new digital technologies and innovations, retail will continue to evolve in 2018. Companies that want to be successful in an ongoing way will need to pay attention to trends and determine the...

5 Ways To Keep Your Customers When Relocating

Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can improve accessibility to public transportation or walkable areas, and they may be able to expand their operations in a new...

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