Margarita Hakobyan

The Psychology of Marketing To Kids As Customers

Kids are becoming active consumers earlier than ever. A combination of factors – higher allowances, an increased desire for parents to teach children how...

How Can IT Automation Improve A Business’s Ability To Meet Customer Needs?

When customers think about machine learning, big data, and personalization of shopping experiences, they often draw back. A few examples of businesses who have...

6 Ways To Present Your Product To Customers That Stand Out

When trying to sell a product to a customer, it's tempting to argue that a product is unique. The old adage of "there's nothing...

Using Data Science To Improve Customer Experience

While content marketing may always be the number one way to reach customers on the web, using data science is the number one way...

6 Lead Nurturing Strategies To Build and Maintain The Customer Relationship

Content marketing, thought leadership, social media, and information equality have all dramatically changed the way sales happens across industries. Although marketing and sales had...

Crowdfunding via Customers: Is This The New Startup Capital?

With more and more companies in a variety of sectors developing new crowdfunding campaigns, it makes sense to ask whether crowdfunding is likely to...

What Really Drives Customer Satisfaction During Online Purchases

Marketers and business executives sometimes act like it’s impossible to tell what drives customer satisfaction when customers are shopping at the online storefront instead...

7 Guaranteed Ways To Engage Customers On Snapchat

Occupying an interesting space between social media platform and messaging app, business users are just starting to understand how to use Snapchat to engage...

4 Ways to Personalize Your Customer’s Shopping Experience

We all know how to personalize a customer’s experience of shopping in a brick and mortar store. The dress code of the location, the...

4 Ways To Ensure Successful Online Customer Experience and Perception

Customers can be the undoing of your business, more so in today’s world where information travels faster than the speed of sound. This is...

How Psychology Influences Customer Behavior In the Marketplace

Marketing for businesses is the practice of manipulating consumer behavior. Companies try to show that their brand is better than the other brands, or...

5 Ways eCommerce Businesses Can Increase Customer Lifetime Value

Once a customer visits your site, a relationship is birthed, one that must be nurtured. Your ecommerce website must be structured in a way...

What It Takes To Deliver Breakthrough Customer Experiences

Customers are the core of every business. Whether your company works business to business or business to consumer, your target audience is made up...

How To Use Artificial Intelligence To Enhance Customer Experience

When we think of artificial intelligence, most people think of two specific things: androids, and the future. We think of creations that will look,...

4 Ways To Win Customers This Holiday Season

In the holiday season, customers are happy to make a one-time purchase from a store that they normally wouldn’t frequent because they’re looking for...

Why Business Development Is Never A One And Done Project

As part of starting your business, you created a business plan, built a website, created a social media presence, and defined your ideal customer....

How To Overcome Cultural Barriers In The Workplace

As businesses grow more diverse and more worldly, it is more and more common to encounter both employees and clients who are from very...

How To Create Content That Search Engines Will Love

As you create content for your website or blog, your primary goal is to provide high quality information that benefits your audience. At the...

Good Content Marketing Can’t Be a Bait And Switch

When you're creating the very best in content marketing, it's possible that you'll get distracted from your true mission – creating the very best...

Should You Bother Marketing If Your Product Isn’t Good?

When we start a business or develop a new idea, we often have a very idealistic vision of how things are going to go....

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