Margarita Hakobyan

When The Customer Is The Patient: Lessons From Healthcare Startups

From 3D printing of organs from a patient’s own cells to AI collection and analysis of huge amounts of data to new ways of...

Should You Ascertain Your Success And Failures With Customer Surveys

When businesses are trying to understand whether or not their websites, customer service strategies, and other develops are working or not, they are often...

6 Customer Service Skills Every Employee Needs

Customer service teams may perform different functions for every company, in terms of their day to day activities. Some customer service teams primarily work...

Customer Concerns About Privacy Matters To Your Business More Than You Think

Customer concerns about privacy, especially online, are steadily increasing. Most customers know that websites track and store a certain amount of information about them...

Humanizing Technology is the Next Step To Improving Customer Experience

More and more companies are utilizing big data, AI recommendations, and chatbots to simplify their customer experiences. This takes a significant load off of...

The Effects of Underpaid Customer Service Employees

Too many companies assume that they can afford not to pay their customer service employees a fair wage. After all, these hourly workers tend...

Best Practices For Protecting Customer Data

We live in a world of big data. Between website cookies and credit card information, customer information is gathered and shared in more ways...

Possible Risks Within Your Company That Could Drive Customers Away

As a business, finding customers in the first place can be a challenge. Driving them away is unacceptable – and expensive. Bringing in new...

How To Find Value When Testing The Customer Experience

When designing websites, graphic interfaces, social media, and more, it’s important to know what the customer is experiencing. To some degree, designers can look...

5 Things Your Website Is Doing That Drives Your Customers Away

Small business owners often wear many hats. In the early days, solopreneurs and freelancers especially are responsible for creating and maintaining their websites and...

Great Online Customer Experience Is Your Key To Success

In 2017, more than 1.6 billion people made online purchases around the world, and e-retail sales around the world were worth more than 2...

Practices That Create Positive Purchasing Experiences For Your Customer

Every business in the world has competition. One crucial way for businesses to differentiate their offerings from their competition is by creating a positive...

What Are Your Customer Shopping Experience Expectations in 2018?

As many industries and business segments continue to see massive disruption from new digital technologies and innovations, retail will continue to evolve in 2018....

5 Ways To Keep Your Customers When Relocating

Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can...

How Branding Impacts Customer Purchase Decisions

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Every business has...

4 Characteristics of Millennial Customers You Need To Know

As the millennial generation becomes the generation with the most buying power in the market, it's more important than ever for marketers to really...

Here is Why Customers To Be Part Of The Advertising Conversation

There's an old fashioned model of business marketing that goes something like this: a company creates a product. It creates marketing to go with...

The Psychology of Marketing To Kids As Customers

Kids are becoming active consumers earlier than ever. A combination of factors – higher allowances, an increased desire for parents to teach children how...

How Can IT Automation Improve A Business’s Ability To Meet Customer Needs?

When customers think about machine learning, big data, and personalization of shopping experiences, they often draw back. A few examples of businesses who have...

6 Ways To Present Your Product To Customers That Stand Out

When trying to sell a product to a customer, it's tempting to argue that a product is unique. The old adage of "there's nothing...

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