Margaret Kashuba
Margaret Kashuba
Margaret Kashuba is a Chief Marketing Officer of OWOX BI, marketing analytics service that consolidates data from disparate systems, evaluates the performance of advertising campaigns, and quickly builds the reports you need.
OWOX developed an easy to use product that allows marketers to get any reports without SQL syntax with the help of a report builder.
The impact of COVID-19 on e-commerce
The COVID-19 pandemic in 2020 changed the whole world and made everyone accustomed to a new normal. And, despite the crisis in various industries,...
SimilarWeb vs. SEMrush: Which Offers More Accurate Data?
How much traffic do your competitors earn? And from which keywords? Plenty of tools claim to know, but no tool can give you 100%...
How to Start Selling Online
The last few months have shown businesses that it’s almost impossible to avoid digital if you want to stay afloat. Whether you’re selling plants...
The one thing nobody understands about marketing analytics
Nobody understands how to use marketing analytics in real life. That may sound like an exaggeration, but it’s generally true. Tons of articles describe...
Score and adore: How lead scoring can boost customer experience management
In old-fashioned tales, the hero arrives at a crossroads where they must make a life-changing decision. If your company were a hero in one...