Marc Meyer
Marc Meyer
As a Digital and Social Media strategist and CEO for Digital Response Marketing Group, Marc Meyer has been able to take technology, marketing and the world of all things digital and simplify it in a way that makes sense not only for the SMB owner, but also the discerning C-suite executive of a Fortune 500 company.
Does Engagement Equal Action? Should it?
Yesterday on an early morning flight to Detroit, I watched as the flight attendants went throughout the cabin pushing food and drink on the...
What’s the bullet in social media right now?
I’m reading the book Life by Keith Richards, the talented, weathered survivor and lead guitarist of the Rolling Stones. I must say it’s an...
The Customer Experience Revisited
Recently I had 3 conversations with a cab driver, a plumber and a CEO. Each conversation revolved around the customer experience. I want to...
Collaborative Cooperative Environments
Is there a difference between a collaborative environment in social media versus a cooperative one? The definition of collaborative is to … Work with another…
Content Versus Conversation
Chicken and the egg? Tom Martin blew the lid off of this topic and I’m going to add my 2 cents. But let me ask...
Fear of Social Media
I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and...
How do you Leverage your Personal Data on Facebook?
Sometimes it’s the little things that really can drive a point home. Take for example a small conversation I had-actually it was an exchange...
13 Soft Skills Needed for Companies Selling Social Media
Do you ever stop and think about how much you’ve actually read and heard about social media? Especially the “how-to” stuff, or the all...
7 Tips for Staying on Top of the Social Wave
Often times you have to step in it to realize you are in it. With social media, you would have to have lived in...
The 7 Fluid Absolutes of Social Media for 2010
I think a lot about measurement. Not only measuring my efforts during the workday, but also away from the office like in working out...
What Social Media Lesson Did Gap Learn?
Gap North America president Marka Hansen,”‘The outpouring of comments’ shows ‘we did not go about this in the right way”… So for those of you...
What Does it Mean When Social Media Companies Can’t Survive?
In recent weeks I’ve received emails from Xmarks and 12seconds.tv announcing that both were ceasing operations by the end of the month. I was...
What Are the New Defaults of Social Media?
Before this post got accidentally erased, I was waxing poetic about we really need to do to get past the current defaults of social...
The Enterprise Conundrum-Adapt, Adopt or Do Nothing?
Recently I had the pleasure to do 2 things that I enjoyed tremendously: One, I got to participate in a podcast with Geoff Livingston...
The Ambient Conversations of Twitter
Last week I wrote about the diminishing return of relationships on Twitter. The gist being that what we call our network on Twitter is...
From Interruptions to Interactions-The Irony
Greg Verdino of Powered, wrote a book called microMarketing. I was asked and honored to review chapter 5. Before I give you my 2 cents...
Twitter Isn’t Really a Network Anymore
In the early days or say the first year or so of Twitter’s life it really was a way to get to to know...
Awaken the Sleeping Giant that is Your Customer
I am going to make some pretty broad based assumptions. Everyone of you has a website that you are directly or indirectly involved in. Either...
How to Alienate an Influencer with Horrible Customer Service.
First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the...
The Four Semi-Truths of Social Media
First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague, indistinct, or confused Shelf life is the recommendation...