Marc Meyer

A Reminder on Risk Mitigation in Social Media

Social is here to stay. Yea I know, understatement of the year right? Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social...

Seriously, What’s “A Like” Worth on Facebook?

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s) Do you believe in the Klout score? If you were to set a KPI for success in social, would it be...

Competing with Free

Every day we're faced with free and I hate it… Marketers throw free around like it's confetti. Consumers snap up free stuff because it's free. But does free work? Does giving stuff away for free make you eventually buy stuff? No, generally not. I've...

The Biggest Challenge in Becoming a Social Business

Why do you think some organizations struggle with becoming a social business or a social brand? Simple as this. Relationships. They are critical to external organizationl success both at the lowest levels and the highest levels. Just as internal relationships are important in maneuvering through...

Talk to people like you would talk to people-It works

I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of his previous tweets, why I followed...

The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to...

Does Good Content Matter Anymore?

We're content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There's a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Actually, things...

Indiscriminate Interconnectivity

No man is an island entire of itself; every manis a piece of the continent, a part of the main In today's "Uber" connected social world, what makes things work or why they work, is that we're all now indiscriminately interconnected to each...

In social media, cluttering the space, confuses the topic

I'm the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn't need Facebook. She's 14. I also told a group of 400 parents and educators that anyone under the age...

Southwest Airlines: When Offline Meets Online

There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact...

Information versus Opinion and Search versus Social

Information versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type...

I’m Worried About Google Plus

It's no secret to most of us in the digital world that Google's track record in trying to roll out socially infused applications is not good. I can't even remember the last time I checked in at Google Buzz. I'm starting to think that...

Avoid Managing the Minutiae of Social and Search

Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie, Mickey, Rocky's crusty trainer played by Burgess Meredith, had a couple lines in the movie that I will never forget....

The secret sauce of social is selfishness-and that’s not a bad thing

Excuse me while I say the following: If it wasn't for social media, you wouldn't be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Yes I know that's...

14 Guiding Principles of Social Media

I live in Florida and hard times are visible everywhere. I've seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement. This extends to the houses in my neighborhood, the families that occupied...

On Dependence of 3rd Party Platforms and Leaving the Grid

We use Gmail to send email. We use Facebook to connect with our past. We use Twitter to let people know what we're doing right now. Without technology, how would we connect with people? The phone, the written word via snail mail, and or...

Social Media Specialists Are No Longer Needed

If you've been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We're at least five years in and I...

The Uphill Battle of Social Media Buy In

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. As a practitioner, before you...

Search Results and Quality Content is an Oxymoron

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthless content and worthy content". The point being that in today's hyper...

Social Media’s effect on the UK riots should surprise no one.

According to HitWise, Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now. WE are the...

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