Marc Meyer

Seriously, What’s “A Like” Worth on Facebook?

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s) Do...

Competing with Free

Every day we're faced with free and I hate it… Marketers throw free around like it's confetti. Consumers snap up free stuff because it's...

The Biggest Challenge in Becoming a Social Business

Why do you think some organizations struggle with becoming a social business or a social brand? Simple as this. Relationships. They are critical to external...

Talk to people like you would talk to people-It works

I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too...

The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that...

Does Good Content Matter Anymore?

We're content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There's a problem though. When...

Indiscriminate Interconnectivity

No man is an island entire of itself; every manis a piece of the continent, a part of the main In today's "Uber" connected social...

In social media, cluttering the space, confuses the topic

I'm the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she...

Southwest Airlines: When Offline Meets Online

There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful....

Information versus Opinion and Search versus Social

Information versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is...

I’m Worried About Google Plus

It's no secret to most of us in the digital world that Google's track record in trying to roll out socially infused applications is...

Avoid Managing the Minutiae of Social and Search

Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie,...

The secret sauce of social is selfishness-and that’s not a bad thing

Excuse me while I say the following: If it wasn't for social media, you wouldn't be anywhere near where you are right now...

14 Guiding Principles of Social Media

I live in Florida and hard times are visible everywhere. I've seen businesses open with promise and flair only to close within a year...

On Dependence of 3rd Party Platforms and Leaving the Grid

We use Gmail to send email. We use Facebook to connect with our past. We use Twitter to let people know what we're doing...

Social Media Specialists Are No Longer Needed

If you've been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and...

The Uphill Battle of Social Media Buy In

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring...

Search Results and Quality Content is an Oxymoron

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy...

Social Media’s effect on the UK riots should surprise no one.

According to HitWise, Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to...

Eventually we’ll all be good at social media and then what?

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this...

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