Marc Meyer

The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

Infographic presented by 2D barcode service Microsoft Tag.

Four Areas that Digital Marketers Need to Continue to Focus On

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be...

The Problem with Blending Organic Results with Social Information

Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you've just changed, refined your privacy policy so I know you really know me but… we've known each other for at least...

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

A lot of companies are going to transition to becoming a social business and fail horribly at it. It's not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. Here's a real...

The Dawn of Social Mediocrity

Let's do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO'd results. Let's assume that your peeps straddle the...

The Evolution of Our Data Fixation in Social Media

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@cdnewt) and Chris Ramsey (@chrisramsey) Back then monitoring and listening were a novel concept, but they knew that social wasn't a fluke. Five years...

The Empowered Consumer Needs An Empowered CPG

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1, and though it sounds good and I would like for all businesses to "be" that in the end. I...

Relationships In A Socially Connected World

In the New York Times recently there was an article titled, My Dinner With Clay Shirky, and What I Learned About Friendship which I highly recommend. The piece was essentially about an authors dinner experience with noted writer, speaker, and internet ethnographer Clay...

The 3 Levels Of Change Needed To Integrate Social Media

If You have not visited the blog site for the agency, We are Social, make sure you do. It's a great resource of information. In particular, I was struck by an infograph that was up recently titled, Social Business-Social Media Integration. Within that infograph,...

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

The static website is dead long live the static website According to a study from Accenture, comScore, and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The...

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I'm supposed to develop or have developed these deep online, networked, connections, i.e. That I have met...

Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?

The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get's it and who doesn't? Who get's the honor of your participation can also affect your impact because THAT will be where you spend the bulk of...

Some Social Tools You Should Know About

Thanks to the folks at imediaconnection, I give you 15 social tools you should know about Friend or Follow tells users whom they're not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams…

How Do Organizations Get Better? Reward Simple Behavior

I coach. I've coached for a number of years spanning every sport from basketball to baseball and I have to say with utmost confidence that most of my teams have had winning records and most of my players have learned something and have had...

Can monkey’s tell stories?

How important is content to marketing professionals? Back in October, Coca-Cola's Jonathan Mildenhall, The VP of Global Advertising Strategy and Creative Excellence, was speaking at the Guardian Changing Advertising Summit when he stated: "All advertisers need a lot more content so that they...

12 things I thought I knew About Social Media in 2011

As 2011 winds down, it's time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about Just because...

The Top 5 Challenges for Digital Brands in 2012

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli, the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order. But then I started to...

15 Things I’ve Learned from 138 Social Media Tweetchats

More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we'd pick...

Why Do Organizations Still Fear Social Media?

You don't know what you don't know Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see...

What Should Be The Outcome of Brand Conversations in Social?

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let's talk about the dynamics of what we the consumer "feel" if a brand does talk to us. Happiness? A sense of belonging or inclusiveness?...

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