Marc Meyer

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

A lot of companies are going to transition to becoming a social business and fail horribly at it. It's not entirely their fault. You...

The Dawn of Social Mediocrity

Let's do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a)...

The Evolution of Our Data Fixation in Social Media

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@cdnewt) and Chris...

The Empowered Consumer Needs An Empowered CPG

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part...

Relationships In A Socially Connected World

In the New York Times recently there was an article titled, My Dinner With Clay Shirky, and What I Learned About Friendship which I...

The 3 Levels Of Change Needed To Integrate Social Media

If You have not visited the blog site for the agency, We are Social, make sure you do. It's a great resource of information....

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

The static website is dead long live the static website According to a study from Accenture, comScore, and dunnhumbyUSA aimed at helping consumer packaged goods...

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or...

Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?

The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get's it and who doesn't? Who get's...

Some Social Tools You Should Know About

Thanks to the folks at imediaconnection, I give you 15 social tools you should know about Friend or Follow tells users whom they're not following...

How Do Organizations Get Better? Reward Simple Behavior

I coach. I've coached for a number of years spanning every sport from basketball to baseball and I have to say with utmost confidence...

Can monkey’s tell stories?

How important is content to marketing professionals? Back in October, Coca-Cola's Jonathan Mildenhall, The VP of Global Advertising Strategy and Creative Excellence,...

12 things I thought I knew About Social Media in 2011

As 2011 winds down, it's time for me to reflect on the state of my social media world in 2011. Things that I thought I...

The Top 5 Challenges for Digital Brands in 2012

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli, the discussion, though swirling around how an introvert uses social media, somehow...

15 Things I’ve Learned from 138 Social Media Tweetchats

More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a...

Why Do Organizations Still Fear Social Media?

You don't know what you don't know Before organizations can begin to think about having or being a social brand or a social business, they...

What Should Be The Outcome of Brand Conversations in Social?

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let's talk about the dynamics...

A Reminder on Risk Mitigation in Social Media

Social is here to stay. Yea I know, understatement of the year right? Businesses are starting to realize and understand that social provides...

Seriously, What’s “A Like” Worth on Facebook?

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s) Do...

Competing with Free

Every day we're faced with free and I hate it… Marketers throw free around like it's confetti. Consumers snap up free stuff because it's...

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