Marc Meyer

Social May Artificially Validate Motivation and Intent But

Don't let the title scare you. it's really a simple notion actually. It goes something like this. You're a marketer, you're tasked to sell...

Social Media’s Impact and Effect

There's no doubt any longer about social media permeating every aspect of our daily live's. Here's a great infographic on the true ubiquity of...

From Social to Local to Mobile

You don't know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping...

The Best SEO Advice I’ve Seen in a Long Time

This morning's thought: "I now need to go back and look at all my recent SEO work." I like the competition of search. Every day...

Two Hurdles and One Gap in Enterprise Social Media Engagement

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media...

Is Social Media Marketing Effective?

Thanks to the folks at MDG

Retail and Social Media by the Numbers

I'm doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it's from May...

The Conundrum of Content

I've been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my...

Social Business in 2012 Study

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study This study, updates and expands upon...

Twitter is Starting to Jam

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. ...

It’s Not About Social Anymore

I was watching highlights of a Miami Heat game the other night and after every major replay of the game you could hear the...

The State of Retail Mobility [Infographic]

How have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic....

Social Media for Business in 2012 [Infographic]

Since it was a short week, we're going to go with an infogrpahic from Patricia Redsicker.

When Does Social Media Really Work?

The beauty of social media isn't in the online connections. It's not about the numbers, never has been. OK, maybe it...

How Digital is Changing the Consumer Experience

Let me give you a few real world examples that happen every day. You're at a stop light for all of 30 seconds...

A Need to Redefine Brand Lift

According to a recent survey published by eMarketer, four in five North American brand marketers considered brand lift to be the most important metric...

On Social Media Tools, Noise, and Experience

I was driving through the Florida Everglades last week when I thought, "How in the hell does someone survive and get around out here...

The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

Infographic presented by 2D barcode service Microsoft Tag.

Four Areas that Digital Marketers Need to Continue to Focus On

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it...

The Problem with Blending Organic Results with Social Information

Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you've just...

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