Marc Meyer

Social Media Marketing Wins

Here's a great infographic surreptitiously attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

10 Digital Unpredictions for 2013

It's safe to say that just because I waited until January 8th, it doesn't mean that I can't roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood...

The Biggest Moments in Social Media in 2012

Looking back on the year, it's easy to see what was big when we have the benefit of an infographic. At the least, there's no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The...

Social May Artificially Validate Motivation and Intent But

Don't let the title scare you. it's really a simple notion actually. It goes something like this. You're a marketer, you're tasked to sell something online. You know about Google's algorithm, you understand how to optimize for search, you know that you will be...

Social Media’s Impact and Effect

There's no doubt any longer about social media permeating every aspect of our daily live's. Here's a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog

From Social to Local to Mobile

You don't know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they're going out of style, you have made it known to retailers that these are the new...

The Best SEO Advice I’ve Seen in a Long Time

This morning's thought: "I now need to go back and look at all my recent SEO work." I like the competition of search. Every day is different and you have the ability and or the chance to "win" so to speak. It' similar to...

Two Hurdles and One Gap in Enterprise Social Media Engagement

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I've used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. I've...

Is Social Media Marketing Effective?

Thanks to the folks at MDG

Retail and Social Media by the Numbers

I'm doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it's from May of 2012, and we know how quickly things change in the space, it's still a pretty bangin visual. Infographic by Campalyst

The Conundrum of Content

I've been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it's good or not, well...

Social Business in 2012 Study

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. To quote, "Organizations...

Twitter is Starting to Jam

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. The bottom line? Don't look now but Twitter might be the Facebook killer for the 18-24 demographic. With over...

It’s Not About Social Anymore

I was watching highlights of a Miami Heat game the other night and after every major replay of the game you could hear the shrill cackle of a woman cheering in the background. You know how some things can gnaw at you pretty...

The State of Retail Mobility [Infographic]

How have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic.

Social Media for Business in 2012 [Infographic]

Since it was a short week, we're going to go with an infogrpahic from Patricia Redsicker.

When Does Social Media Really Work?

The beauty of social media isn't in the online connections. It's not about the numbers, never has been. OK, maybe it is to marketers, but that's because they operate from a different perspective. No the beauty of social media is...

How Digital is Changing the Consumer Experience

Let me give you a few real world examples that happen every day. You're at a stop light for all of 30 seconds and you start to get antsy because the light hasn't changed. You are going to make a right on...

A Need to Redefine Brand Lift

According to a recent survey published by eMarketer, four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? ...

On Social Media Tools, Noise, and Experience

I was driving through the Florida Everglades last week when I thought, "How in the hell does someone survive and get around out here in this vast expanse of nothingness?" Which made me immediately draw a relation to the water that surrounds the...

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