Marc Meyer

The Key to Success in Enterprise Social Media

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years. In that time, I’ve worked for some of the largest companies in the world and If you were...

Conversation Gained-How to Determine Influence in B2B Social Media

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social medi...

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make...

Don’t Mistake Activity for Effectiveness in Social Media

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it...

The One Mistake Every Marketer Makes with Social Media Every Day

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to...

The Content Paradigm Shift

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are...

Why is the Customer Experience so Hard to Deliver On?

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep...

Offline Expectations from Online Engagements are Unrealistic

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling....

How do you Measure Success?

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes...

The State of Digital Marketing 2014

Thanks to the folks over at  Web Marketing 123 for this Infographic.

The Reality of Social Currency

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It's...

The Biggest Social Media Story of 2013

Remember this? It's one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest...

The Attention Economy is Distracting Me

Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus....

Google Plus versus Facebook? Really

It's hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from...

Yelp is Broken and Social Flashmobs Apparently Rule

I was just reading about the social media meltdown of Amy's Baking Company in Scottsdale, if you're not familiar with it, the restaurant was...

Is Social Currency Counterfeit?

Check out this image. Now I'm pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as...

When Does Online Privacy Not Matter Anymore?

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become...

Social Media Marketing Wins

Here's a great infographic surreptitiously attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this...

10 Digital Unpredictions for 2013

It's safe to say that just because I waited until January 8th, it doesn't mean that I can't roll out what I think will...

The Biggest Moments in Social Media in 2012

Looking back on the year, it's easy to see what was big when we have the benefit of an infographic. At the least,...

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