Marc Meyer

Content-The Struggle is Real

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and write...

It’s Time to Rethink Facebook

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, th...

Why Social Media Will Challenge Marketers in 2019

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s…

The Key to Success in Enterprise Social Media

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years. In that time, I’ve worked for some of the largest companies in the world and If you…

Conversation Gained-How to Determine Influence in B2B Social Media

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social…

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make it to the finish line. In fact, those that can make it just halfway through the course can sometimes advance...

Don’t Mistake Activity for Effectiveness in Social Media

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding...

The One Mistake Every Marketer Makes with Social Media Every Day

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So...

The Content Paradigm Shift

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half...

Why is the Customer Experience so Hard to Deliver On?

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as...

Offline Expectations from Online Engagements are Unrealistic

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely...

How do you Measure Success?

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort...

The State of Digital Marketing 2014

Thanks to the folks over at  Web Marketing 123 for this Infographic.

The Reality of Social Currency

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It's everywhere and sometimes it doesn't matter what RSS feeds ot Flip Boards or whatever you use to find it, it...

The Biggest Social Media Story of 2013

Remember this? It's one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York…

The Attention Economy is Distracting Me

Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you "get" what they all do, at least you should, but I have a question for you....

Google Plus versus Facebook? Really

It's hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from Social Annex, what do you think?

Yelp is Broken and Social Flashmobs Apparently Rule

I was just reading about the social media meltdown of Amy's Baking Company in Scottsdale, if you're not familiar with it, the restaurant was featured on Chef Gordon Ramsay's Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap,...

Is Social Currency Counterfeit?

Check out this image. Now I'm pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social…

When Does Online Privacy Not Matter Anymore?

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the...

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